When Nordica elected to manufacture skis 20-plus years ago, it was a significant shift for the Italian ski boot manufacturer. Yet now, in the company’s 80th year of existence, a line of skis, called the Enforcer project, changed the perception of this brand as not just a boot company but one of the best ski brands on the market.
In the inaugural episode of Crafted, Powder Productions traveled to Mittersill, Austria, where Nordica skis get made—most notably, the Enforcer line. There, we spoke with Nordica Ski Engineer Manfred Reitsamer and Ski Product Manager Florian “Flo” Seer about how the Enforcer 93, 100, 110, and 115 came into existence and why they’re an influential ski in the U.S. market.
Watch the above episode and see the inside of a ski factory and learn why and how one of the most versatile lines of skis are made.
And be sure to check out Nordica.com to learn more about the brand.