Centriphone: an iPhone Video Experiment

No iPhones were harmed in the making of this video

Maybe smartphones will be the death of creativity, meaningful relationships, and humanity. Or maybe not. Maybe, as Megan Michelson considers in the February issue (44.6), it’s what you do with the technology that counts. Exhibit A: Nicolas Vuignier, a Swiss professional skier who has spent the last two years swinging his iPhone around his head in an attempt to get the ultimate shot. Actually, that sounds like a tech luddite’s worst nightmare. But the final product is stomach-turning, immersive, and, ultimately, wonderfully hypnotizing.