This week Taos Ski Valley became the first ski resort designated a B Corporation. B Corporations are for-profit companies recognized by the nonprofit B Lab that meet “rigorous standards of social and environmental performance, accountability, and transparency.”

Long known for its steep and rowdy skiing, the northern New Mexico mountain is the first ski area to join the likes of Patagonia and New Belgium in a group of businesses who view success more holistically than just a short-term bottom line.

“Louis Bacon, the owner of Taos Ski Valley and a lifelong conservation philanthropist, has been completely supportive of these efforts as the long-held values of Taos are being validated with this certification,” says David Norden, CEO of TSV, Inc. “The people who live and work at Taos Ski Valley have long known about our commitment to the community and our investments in the ongoing health of our mountain ecosystem. Visitors that choose Taos Ski Valley for their next vacation will be doing so with the knowledge that they’re supporting the ethics and commitment of a Certified B Corporation.”

The B Corp certification is largely due to Taos’ Verde initiative, which is its commitment to a “more resilient and robust community,” and includes five core areas of focus: energy efficiency, land stewardship, efficient water use, responsible waste management, and community engagement.

“B Lab welcomes Taos Ski Valley into the B Corp community with open arms,” Andrew Kassoy, B Lab Cofounder, told the newswire. “We hope Taos Ski Valley sets a new standard in skiing and adventure travel in which resorts, visitors, and locals work together for preservation of the environment, economic prosperity for all, and stewardship of common values.”

According to B Corp, they have recognized 1,600 businesses in 42 countries dedicated to redefining success in business.

Taos is in the middle of a $300 million base area revitalization project, that includes the recent opening of the new $65 million Blake Hotel.

A few highlights of Taos’ commitment to environmental and social responsibility:

From 2014 to 2016 Taos reduced its overall energy consumption by 10.9 percent. Its goal is to further reduce its energy by 20 percent by 2020.

Through its Hydrate Locally, Help Globally initiative, Taos has discontinued the sale of plastic water bottles, which it estimates will save 10,000 plastic bottles from entering the waste stream.

In the 2015-16 ski season, over half of the food served at Taos five restaurants was locally sourced.

Members of the Rio Grande Water Fund, Taos has helped improve the health of the forest, restore wildlife habitats, reduce fuel for potential wildfires, and protect the watershed.

To view a more complete list of Taos’ efforts, go here.

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