A new pass is giving skiers access to more than two dozen ski areas across the continent for $599. It’s a deal that should make skiers think twice before buying one of the other multi-mountain season passes on the market. On the business side of things, it’s a marketing strategy that connects skier markets across the country, bringing West Virginia skiers to California and California skiers to Utah, Wyoming, Montana, British Columbia, and Alberta.
The latest in a series of announcements since January, Alterra Mountain Company announced today the details for the Ikon Pass: 26 ski areas at $899 for the full pass and $599 for a lite version. Alterra also brought on board three new partners: SkiBig3 in Alberta, Revelstoke in British Columbia, and Sugarbush in Vermont--upping the number of ski resorts to 26 across nine U.S. states and four Canadian provinces. The pass will be available for purchase on March 6.
In an era where nearly every major pass now offers access to dozens of different resorts, the new kid on the block, Ikon, has already been stirring up a lot of conversation between skiers on what pass they’ll be getting for next year, and if it’s time for something new. Take Leighanne Jenkins, an Aspen local who now resides in Denver. Jenkins had always bought two ski passes before--Aspen’s ski pass and the Epic Local Pass in Summit County. Now, she’s considering jumping to the Ikon pass. “I’m beyond excited about the new Ikon pass,” she says. “I’ve always had two ski passes--one for Aspen and one for Summit County (Epic Local Pass)--which doesn’t really make much sense. With the Ikon, I won’t have to worry about having two different passes, and I’ll still have access to incredible skiing in Colorado as well as an awesome collection of other resorts. It’s opened a whole new door of skiing for me and that’s pretty exciting.”
The full Ikon Pass will include unlimited access to 12 resorts: Steamboat, Winter Park, Copper Mountain, and Eldora Mountain in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, and Big Bear Mountain in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec; and Blue Mountain in Ontario. Seven additional days will be available at the following resorts with no blackout dates: Jackson Hole in Wyoming; Big Sky in Montana; Killington and Sugarbush in Vermont; Revelstoke in British Columbia; Deer Valley and Alta/Snowbird in Utah; Aspen Snowmass in Colorado; Loon Mountain, Sunday River, and Sugarloaf in New England; and SkiBig 3 (Sunshine, Lake Louise, and Mount Norquay) in Alberta.
Last week, Alterra also announced a partnership with Protect Our Winters to help promote climate change education and advocacy through a $25,000 fund. All Ikon Pass holders for the 2018-19 season will receive a complimentary one-year membership to POW. Alterra Mountain Company also appointed Rusty Gregory as their new CEO. Gregory’s career in the ski industry started with a job in lift operations at Mammoth Mountain. More than 40 years later, Gregory will step into his new role at Alterra, with a focus on growing and establishing the newly-formed company.
Additional information on the Ikon Pass can be found on their website, here.