Before POWDER begins the production season of its 42nd volume, a few staff members attended the Western Publishing Association MAGGIE awards in Los Angeles Friday evening to reflect on the success of volume 41.
Among the 1,200 entries from 24 states west of the Mississippi River, the WPA awarded POWDER's December issue the top honor with the final prize of the night, Best Overall Publication/Consumer.
In the Outdoor Sports, Boating and Recreation/Consumer category, the December issue won again, while Powder.com's Ski Town Throwdown, based on the November issue's Resort Guide, won for Best Use of Social Media. The WPA also nominated editor-at-large Matt Hansen's defining feature, "Nature's Feedback," from the December issue that answered the question, 'Why do the best skier's keep dying?' for Best Feature Article/Consumer.
POWDER Editor John Stifter was emotional when he took the stage to accept the top award in print and online media produced in the West.
"It's bittersweet to win this award...," said Stifter. "This is dedicated to all of our fallen friends we've lost in the mountains."
The last time POWDER won a MAGGIE was 1991. Additionally, it’s the first-ever Best Overall winner for POWDER and their parent company, Source Interlink Media, which operates 70 publications.
In addition to clients, POWDER thanks all of its photographers and writers, who now truly have evidence that they are the best in the business.
Click here for a complete list of MAGGIE winners.
About Western Publishing Association
The Western Publishing Association is a non-profit business trade association dedicated to the advancement of the media publishing industry in the western United States. With 62 year’s experience, the Western Publishing Association offers a variety of services and benefits to its members. Our primary mission, to provide continuing education to the media publishing industry, is accomplished through individual seminars, an annual publishing conference, publishers and executive management roundtables, and partnering with other groups and associations to offer online audio and video conferences.