After turning their passion for powder days into a business, Moment Ski founders Casey Hakansson and Luke Jacobson began to use digital tools like Google analytics to sell their skis to customers all over the world. Now they’re being featured in the search engine’s latest ad campaign for Grow With Google, an offering of online workshops designed to teach users skills in business and technology.

Related: Why a skier should move to Reno, Nevada

The ad touts Moment Skis, based in Reno, Nevada, as “the biggest little ski brand,” a claim supported by the fact that since their launch in 2005, the brand continues to produce their skis by hand––with the help of their 12 in-house employees-–from their factory at the base of the Sierra Nevada range, including the skis Olympian David Wise used to secure halfpipe gold at the PyeongChang Olympics this year.