A former Aspen instructor has sent a cease-and-desist letter to Aspen and the Alterra resort conglomerate over their use of the word “Ikon”–a word he claims infringes upon his own instructing brand.

Cary Thompson is the owner and creator of Ride in Harmony Athletics, a Colorado ski and snowboard instruction program, and says he holds the rights to “icon” and any other derivative through a 2012 federal trademark. Alterra has since countered with a cease-and-desist of its own. Time to sit back and watch the fireworks, folks. This could be Epic.

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