For Immediate Release


Three Winners From Big Boulder Ski Area Advance to Gatorade Free Flow Tour Finals, Feb. 4-7

Burr Ridge, Ill. – January 11, 2009 – The Gatorade Free Flow Tour crowned its first three event winners this weekend in Lake Harmony, Pa., including freeskier Jack Strain and snowboarders Will Mayo and Sarah Polmounter. The amateur event, hosted by Big Boulder Ski Area on Jan. 9, drew 92 amateur competitors.

In the freeski slopestyle competition, 16-year-old Montclair, N.J.-native Strain executed a perfect switch 900 to corked out 9 tail grab, finessing his way through the rail section of the course during his winning run. His score of 84.33 edged out 30 other freeskiers at Big Boulder.

In the men's snowboard slopestyle competition, Augusta, Maine-native Mayo, 21, earned the victory over a full field of 34 amateurs after landing a cab 5 melon and a back 900 in his second run to come from behind for the win. Polmounter, a 21 year old from Hazleton, Pa., punched her ticket to the Gatorade Free Flow Tour Finals in the women's contest, using a 50-50 and a bonk off the Gatorade cooler legacy piece to secure the win.

Ski podium

Ski podium

"I'm really excited that I won the Gatorade Free Flow Tour competition today," Strain said. "I had a lot of fun and got to meet new kids. I'm most excited about Finals, because Mount Snow is my home mountain, and I'll get to have all my friends and family in the crowd!"

"Competing on the Tour was great," Mayo added. "I think the difference today was that I kept my final run clean. I landed all the big tricks in my bag, and now I'm just looking forward to Mount Snow and the Finals."

"Winning today was awesome," Polmounter said. "The whole thing was a great experience, and I'm stoked on making it to Finals."

Judging the competitions was Winter Dew Tour freeski slopestyle athlete Sean Jordan, who finished in eighth place at the Tour's first stop in Breckenridge, Colo. last month.

"The talent that was competing today was great to see, especially since we're on the East Coast," Jordan said. "The Gatorade Free Flow Tour gives these ams an amazing opportunity, and it's exactly what we need around here."

With the wins, all three – Strain, Mayo and Polmounter – earn automatic bids into the Gatorade Free Flow Tour Finals that will take place at the Dew Tour's Toyota Championship, February 5-7, 2010 at Mount Snow Resort in Vermont.

Gatorade Free Flow Tour – Big Boulder Ski Area Results
Saturday, January 9, 2010
Lake Harmony, Pa.
Freeski Slopestyle
1. Jack Strain, Montclair, N.J., 84.33.  2. Jake Doan, Lake Placid, N.Y., 82.33.  3. Brad Bulzan, Chardon, Ohio, 81.33.  4. KC Brousseau, Saranac, N.Y., 77.33.  5. Freddy Brideweser, Canton, Ohio, 74.33.

Men's Snowboard Slopestyle
1. Will Mayo, Augusta, Maine, 73.67.  2. Louie Hanft, Stroudsburg, Pa., 71.67.  3. Billy Keil, White Haven, Pa., 69.00.  4. Bradley Schaeffer, Stone Ridge, N.Y., 65.67.  5. Rob Hallowell, Tilton, N.H., 64.00.

Women's Snowboard Slopestyle
1. Sarah Polmounter, Hazleton, Pa., 61.67.  2. Ashley VanderMeer, Johnstown, Pa., 61.00.  3. Kendel Elliott, Kewaskum, Wis., 49.67.  4. Riley Elliott, Kewaskum, Wis., 46.67.

The 2010 Gatorade Free Flow Tour showcases the top amateur winter athletes competing in snowboarding (slopestyle and superpipe) and freeskiing (slopestyle and superpipe). The 10-stop schedule includes resorts in all areas of the United States. The winners in each of the 51 contests (30 slopestyle and 21 superpipe) will be flown to the Gatorade Free Flow Tour Finals, taking place in conjunction with the Dew Tour's Toyota Championship, February 5-7 at Mount Snow Resort in Vermont.

Encompassing the "Flow to Pro" theme that is the cornerstone of the Gatorade Free Flow Tour, the two overall snowboard superpipe and slopestyle champions and the overall freeski superpipe and slopestyle champions earn a spot to compete against the pros at the first stop of the 2010-11 Winter Dew Tour the following season.

2010 Registration
All competitions are open to male and female amateur competitors 21 and younger for all snowboard and freeski disciplines. There are limited spots for all competitions, so register early. There is a $20 entry fee that does not include a lift ticket, and all participants under the age of 18 must bring a parent or guardian to the event to sign a liability waiver. Contest registration forms, waivers and detailed information are available at <> .

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Gatorade Free Flow Tour
The Gatorade Free Flow Tour, the official amateur series of the Winter Dew Tour, holds competitions at resorts across the country throughout the month of January, providing a platform for amateur freeskiers and snowboarders to showcase their skills. The inaugural winter leg of the Tour consists of 10 regional events across the U.S., featuring freeskiing (superpipe and slopestyle) and snowboarding (superpipe and slopestyle). The winners of each regional event earn a trip to compete in the Gatorade Free Flow Tour Finals held in conjunction with the Dew Tour's Toyota Championship, Feb. 5-7, 2010, and the overall champions in the four disciplines automatically earn a spot to compete against the pros in the first stop of the 2010-11 Winter Dew Tour. Gatorade's partnership with the Free Flow Tour began in 2009 and its presence and commitment to uplift amateur freeskiers and snowboarders and provide an extended platform to grow action sports enabled the creation of the winter season of the Gatorade Free Flow Tour. Fuel TV will broadcast select coverage of the Gatorade Free Flow Tour and will be the home of all digital content and Tour information.  More information can be found at <> .

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at <> .

The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation’s leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus and G2®.  Gatorade is designed to meet the needs of all athletes, no matter where they’re active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. PepsiCo’s overall hydration portfolio includes leadership brands Gatorade, Propel®, Aquafina® and SoBe Life Water®. For more information, please visit <>  and <> .