Over the years, our loyal readers have shared feedback on what makes POWDER great, and, more importantly, how we can make it better. Readers are always looking for more compelling stories and photography, more cultural insight, and more gear. Especially more gear.

Over the last 46 years, it's our readers who have driven our success. With them in mind, we're introducing a new membership program focused on exclusive opportunities for the most passionate skiers.

Benefits include deals on lift tickets and gear. Throughout the winter, you'll also receive exclusive Powder merchandise from us and from our partners, including Dakine, Dissent, and Alaska Rendezvous Heli Guides. We really want to bring you into the family, so members will have VIP access to events like the Powder Awards and Powder Week, too.

Memberships are only available for a limited amount of time, to a limited amount of people. Head to Powder.com to sign up. As always, thanks for being a part of the "other skiing experience." Join the family here.