We’re hiring a social media editor to help us in our Carlsbad, California, office. We’re looking for someone who is a social media wizard and stays up to the minute on trends and best practices. This person will be essential to POWDER’s reader engagement and growth. Read more about the position below and apply here.
About the position:
TEN: The Enthusiast Network is seeking a part-time, temporary Social Media Editor, POWDER for the Carlsbad, CA office.
The Social Media Editor, POWDER (part-time, hourly, temporary) will be responsible for developing and executing the overall strategy for the largest social media presence in the ski industry, in addition to producing the daily content on our social channels. The Social Media Editor is responsible for understanding the goal of each post, which may include driving traffic to Powder.com, increasing engagement on our social platforms, and fulfilling sponsored content requirements. In all aspects, a strong understanding of our audience and a consistent ability to communicate in POWDER's voice is required. Essential duties and responsibilities include but not limited to:
Design and implement an overall social media strategy to align with editorial objectives
Develop and oversee content plans
Write, review, and edit social media content for Facebook, Twitter, Instagram, Snapchat, and other channels as they emerge
Respond to social media follower questions and comments when appropriate
Deliver regular updates to editorial staff concerning traffic and conversion by gathering and analyzing data on performance
Stay on top of social media platform changes and implement them in a way that will benefit POWDER
Monitor social media groups, trends, tools, and apps and recommend best practices
Manage all contests, including 31 Days of Giveaways, promotions, and paid social posts
Work with the sales team and clients to execute all paid for and sponsored social content while protecting POWDER's editorial authenticity
Manage the budget for boosted posts
Create social media graphics and imagery when needed using Adobe Creative Suite software or by coordinating with the Art Director
Work with Powder Productions to acquire original video content for social channels
Work with editorial staff and Director of Photography to source editorial photos for social channels
Develop and send biweekly newsletter
Bachelor's Degree in Communications or similar degree preferred.
Minimum 1 year experience creating content for social media in professional environment.
Knowledge, Skills, and Abilities:
Must be familiar with POWDER's voice, history, and culture
Knowledge and understanding of ski industry and ski culture is imperative
Excellent communication skills
Exceptional copywriting skills
Experience with digital content management
Self motivated with the ability to work independently and efficiently
Detail oriented with the ability to produce error-free social content
Knowledge of digital image and video files and metadata, including correct sizing
Knowledge of SEO and Google Analytics
Knowledge of Spredfast or other scheduling software is required
Experience working with Adobe Creative Suite
Familiarity with WordPress and basic web development is a plus
Basic video editing experience is a plus
Being comfortable in front of the camera, for potential live feeds, is a plus
The ability to sit for prolonged period of time and view a computer screen
Microsoft Office (Outlook, Word, Excel, PowerPoint)
Work is performed in an office environment that is well lit and ventilated.
NOTE: This position description reflects management's assignment of essential functions; it does not prescribe or restrict any other tasks that may be assigned.
The Sports & Entertainment is the premier network of action sports and outdoor lifestyle brands, such as Surfer, Powder, TransWorld Snowboarding, GrindTV and the Dew Tour. We offer unprecedented brand heritage and credibility, driven by event producers, content creators, and partners that set trends and connect with taste-makers daily. Our audiences spanning across all platforms delivers our partners unmatched reach to over 35M active lifestyles consumers a month. TEN is dedicated to enabling enthusiasts to pursue the passions that define their lifestyle.