It's no secret that POWDER’s strength is its storytelling through photography. Anyone that tells you otherwise is likely a former editor trying to weasel onto a press trip by waxing about how his feature "saved skiing." As such, The Gathering at Red Mountain, located in Rossland, B.C., aligns with The Skier's Magazine's focus on stunning imagery.
Last weekend, a collection of legendary photographers and the next generation gathered at Red to celebrate all things shutter speed, f/stop, and more. The likes of Marco Shapiro, in town to host his annual photography workshop, Hank de Vre’, and Ace Kvale joined newcomers, such as Reuben Krabbe, Mason Mashon, Bruno Long, and Alexa Miller, to share slideshows in the Rossland High School auditorium of their experiences shooting ski photography around the globe. Think TED Talks, but with radical skiing, beer, and laughter.
The sharing of ideas is what makes The Gathering unique amongst ski events. Izzy Lynch led a crew of 20 female skiers under the chair for a spread eagle jump session. POWDER Senior Correspondent Mitch Scott led group shreds around the mountain, encouraging those in the band of misfits to spray any and all unsuspecting victims bending down to buckle their boots. And Shapiro saved the best for all—an afternoon photoshoot of bikini-clad women drinking beer on the deck while skiers tossed backscratchers, daffies, and one backflip over them. It reminded me that skiing was not invented for transportation purposes 5,000 years ago. It was created for this reason: to bring people together for a good time.
But to top it off, the weekend was also the unofficial celebration of David Reddick's 20 years as the director of photography at POWDER. Current and former staff, as well as those on hand, hosted a small roast of the humble Reddick. His careful eye selects only the best photos and his loyalty to photographers is unmatched. He believes that what appears in POWDER is art, not assets, and that has made all the difference. Art is not a commodity.
Beers and cocktails were hoisted in his honor during the night. We like to shy from writing about the staff here at POWDER, but in this case it feels warranted.
Congratulations, Dave. Thanks for taking us on the ride and keeping the dream alive. And putting us writers in our place.