DPS Announces Second Rider’s Weekend
August 21-22, Las Lenas, Argentina
For Immediate Release
April 28, 2010
SALT LAKE CITY—DPS Skis (dpsskis.com) is excited to announce the second DPS Rider's Weekend, and the first in Las Leñas, Argentina from August 21-22, 2010.
DPS Rider's Weekends will remain a permanent fixture at DPS. Fresh off the inaugural DPS Rider's Weekend at Jackson Hole in February 2010, the same concept will be applied in Las Leñas, Argentina in August 2010.
The idea: to gather those with a passion for big mountains and powder; hang out, ski, tell stories, share meals, talk shop, and enjoy one another's company. It's a 'freerider's Sturgis', an assembly of like-minded people for two days of fun in a storied big mountain location.
DPS has strong roots in Las Leñas. Founder Stephan Drake spent his first full season skiing in Las Leñas while working as a dishwasher at the Hotel Aquario. Eight full seasons of big mountain skiing ensued, including the fabled years where a small tribe of yearly immigrants shared the mountain, never crossing a track for days after a storm. Cyrille Boinay and Drake infamously started DB Skis in the middle of the night at the Atenas Wine Bar. Much of the shaping philosophy and traveling culture at DPS stems from the powder experience in Las Leñas.
"Las Leñas is one of the world's premier freeriding spots," said DPS founder Stephan Drake. "It will be a treat to ride powder in August with new and old friends alike."
DPS Rider's Weekend Las Leñas does not provide amenities or lodging discounts. However, select demo opportunities will likely be available for those keen on trying 2010/11 skis.
DPS will coordinate ski meet-up times, skiing, dinner, and disco outings—and in the interim will also help answer any logistical questions regarding transportation, lodging, and lift tickets to make your trip easier.
To RSVP or learn more, email: email@example.com
To learn more about DPS Skis, visit: dpsskis.com
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