The Reality of Getting Sponsored

On this episode of the "Sponsored" podcast, Colston Vb talks about his reality TV show and the fight to make it in skiing

On this episode of the “Sponsored” podcast, Colston VB, currently sponsor-less, talks to host Mike Powell about the struggle to make it as a professional skier. The two discuss Vb’s role on Bravo’s reality TV show, Timber Creek Lodge, and why he was conflicted about appearing on the show.

“Within skiing I really focused on not selling out,” he says. “I really focused on staying super core and not doing the cheesy Instagram stuff and not compromising myself and I wanted to be talent first. A part of it was funny and part of it was to take a break and enjoy it. I’m really happy I did it.”

You can listen to the full podcast here:

Show Notes:

2:00: Growing up in Rossland, BC, in a ski bum home
6:00: Colston’s career
9:55: Overcoming money issues and living life to its fullest
11:30: Sponsors and Jeff Schmuck helping him out
12:55: Being a professional, getting an agent, and learning lessons
16:10: The biggest moments of his ski career
18:25: How did he get into reality TV? Does it kill skiing?
22:30: Being semi-famous in a digital world
23:45: Questions from fans of the show
26:00: Money in reality TV and what’s next in skiing, TV, and life

“Sponsored” is a weekly show hosted by Mike Powell that goes deep into the lives and stories of professional skiers. For more Powder Radio, check out “The Storytellers” podcast, which goes behind the scenes with POWDER.

Subscribe to Powder Radio here. You can also find all Powder Radio shows on iTunes.

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