For immediate release:
Hood River, Oregon (September 21, 2015) – Today, TREW, Inc. launched their new 2015-16 collection of style-inspired, performance outdoor apparel–the first collection developed within their direct-only sales model. By connecting directly to consumers, TREW is able to deliver market-leading product and improve the speed-to-market of new materials and technologies, while maintaining an even higher level of transparency and customer engagement.
"It's a fantastic time for TREW, and for the whole outdoor industry," said Founder and CEO Tripp Frey. "We couldn't be more excited about this year's new products. The direct connection has freed us to source the best available materials and build products that truly impact the customer. Our new lineup is a reflection of the performance, craftsmanship and attention to detail the discerning outdoor consumer has been looking for."
Rethinking the way performance outdoor products are built TREW is reworking how outdoor performance apparel is made. By moving to a direct distribution model, TREW is able to invest more heavily in the product and source the highest quality fabrics, construction and technologies, launching products in months versus the typical years-long cycle.
"When we started this business seven years ago, our goal was to make the best gear possible," continued Frey. "We came to realize the many limitations of building premium products in a traditional retail model. By selling direct to the consumer, these limitations and the retail markup go away."
TREW CEO Tripp Frey demonstrates how going direct delivers market-leading product at reasonable prices.
Today, consumers expect to directly engage with the brands they love. "We've seen this trend in multiple industries such as farm-to-table sourcing and craft breweries, and quality-focused consumer brands like American Giant, Casper or Mack Weldon — all examples of the increasing emphasis on craftsmanship and transparency. This is what TREW stands for," concluded Frey, "And the proof is in our new line of products."
To learn more about TREW, the product and the people behind the brand, visit TrewGear.com.
TREW, Inc. is a manufacturer of outdoor, style-driven performance apparel based out of Hood River, Oregon. TREW delivers premium products, at a great value, with unmatched customer experience. For more information about TREW and its products, please visit: www.TrewGear.com.