TJ Schiller Joins Nordica

WEST LEBANON, N.H., October 5, 2010, – Nordica proudly announces the signing of International Ski superstar TJ Schiller to the Nordica Team. Schiller, who has been skiing in Nordica boots for the past season, will now compete on the full Nordica package of boots and skis.

The signing of TJ Schiller, one of the highest profile athletes in the sport, comes on the heels of Nordica’s recent agreement with Benedikt Mayer, one of Europe’s top backcountry and park skiers. The addition of these two top athletes will compliment an already impressive team including, Peter Olenick, Tucker Perkins, Alex Schlopy, Justin Dorey, and Rory Bushfield, along with many other great international team members.

Schiller’s decision to join the Nordica team speaks volumes to the quality of product that Nordica is producing today. “I got a lot of help from Nordica last season for my boots and had a great time hanging with them. They are some of the most passionate people about skiing and made sure I had what I needed coming into the season. Big ups to Sam Beck (Nordica’s Team Manager) for being the man and getting me stoked on the brand and to get fully onboard! I’m in Italy now and got to see the new product. Nordica has got some game-changing skis that will dominate everything from park to pow!” His two X Games medals along with a laundry list of other podiums, centerfolds, and film segments, solidifies the fact that he is one of the highest caliber athletes in the world.

“Schiller continues to set the bar high and his progressive style keeps people on the edge of their seat,” commented Andy Hare, Nordica’s Director of Product and Promotions. “TJ brings a new level of promotional magnetism. It is going to be an exciting season with this stacked team.”

TJ Schiller Press Release (pdf)
TJ Photo

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Nordica USA has been the country’s premier winter sporting goods supplier for over 50 years. Founded 1938 in Italy, Nordica soon became the World’s leading ski boot producer. Nordica USA is currently a leading equipment supplier to the United States Ski Team as well as the Professional Ski Instructors of America. Nordica USA is a subsidiary of Nordica SpA and is located in West Lebanon, NH.