For immediate release:
SALT LAKE CITY, UT (Nov. 12, 2013)- Mountain Sports International (MSI) has announced exciting additions to the 2014 Subaru Freeride Series (SFS) competition schedule. This year's schedule will include adult snowboard competitions in addition to traditional adult freeride skiing events. Junior Freeride Tour competitions for athletes age 12-18 will also take place at Subaru Freeride Series stops. Competitions will be complemented with festival activities designed to educate spectators about the sport and culture of freeride.
The Series will take place at four amazing mountains including Crested Butte Mountain Resort, CO (Feb. 12-16), Squaw Valley, CA (Feb. 19-23), Telluride, CO (March 20-23) and Big Sky, MT (April 2-7). The Subaru Freeride Series final stop at Big Sky will host the top junior athletes from around the world for the second Junior Freeride World Championships by The North Face.
"We are thrilled to bring the entire freeride community together through the Subaru Freeride Series this season," said SFS Event Director Bryan Barlow. "Inspired by the success demonstrated on the SWATCH Freeride World Tour by The North Face, these new additions will provide greater synergy between both freeride disciplines and enable a variety of ages and ability levels to learn from one another in a meaningful way."
The Subaru Freeride Series is North America's premier Freeride Word Qualifier (FWQ) series, providing athletes with opportunities to earn FWQ points. SFS Adult competition will include 2 and 4-star events. Junior Freeride Tour events provide athletes 2-star points with the exception of the Junior Freeride World Championships at Big Sky Resort, which will be a 3-star FWQ.
The Freeride World Qualifier point system, shown above, has been developed as part of the SWATCH Freeride World Tour by The North Face (FWT). All FWT events are 5-star events. FWQs range from 1 to 4-stars and enable athletes to earn a corresponding ratio of points based on their performance at competitions. Accumulated points immediately affect an athlete's position on the ranking system with top athletes qualifying to participate on the 2014 FWT.
The Subaru Freeride Series is sponsored by Subaru, The North Face, Sierra Nevada, Clif Bar, and Backcountry.com. The Junior Freeride Tour is sponsored by Subaru, The North Face, Clif Bar, and Backcountry.com.
Subaru Freeride Series Season Schedule
• February 12-16, Crested Butte: 2-star and 4-star adult
• February 15-16, Crested Butte: 2-star JFT.
• February 19-23, Squaw Valley: 2-star and 4-star adult
• February 21-23, Squaw Valley: 2-star JFT
• March 20-23, Telluride: 4-star adult
• March 22-23, Telluride: 2-star JFT
• April 2-7, Big Sky: 2-star and 4-star adult
• April 4-7, Big Sky: 3-star JFT
Registration for adults competing on the Subaru Freeride Series will open Nov. 26, 2013 at 11 a.m. MST at SubaruFreerideSeries.com. Riders will be able to create a profile and sign-up for the Subaru Freeride Series events of their choice through the Freeride World Qualifier registration system.
Registration for Junior Freeride Tour athletes will open Nov. 14, 2013 at 7 p.m. MST on JuniorFreerideTour.com. Riders will be able to create a profile and sign-up for the Junior Freeride Tour events of their choice through the Freeride World Qualifier registration system. Athletes must be 12 to 17 years of age prior to or on Dec. 31, 2013 in order to register for the season. Any athlete who is 18 years old can participate only if they are currently enrolled in high school.
For athlete information visit FWQ Americas on Facebook, follow the Subaru Freeride Series on Twitter at twitter.com/FreerideSeries, or contact Julia Jimmerson, MSI athlete relations manager, at firstname.lastname@example.org or (801) 349-4616. A new website will be launched soon.
For media or general information contact Jessica Kunzer, MSI marketing and communications director, at email@example.com or (801) 349-4612.
Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
Mountain Sports International, Inc. (MSI)
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI operates the Swatch Freeride World Tour by The North Face, in addition to several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Red Bull, Subaru, UFC, Burton and Sierra Nevada. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture. For more information, visit www.mtsports.com.