PRESS RELEASE: Earlier this month, Snow Park NZ announced new ownership under Southern Hemisphere Proving Grounds, a winter car testing facility. As a result of the sale, the freestyle resort will be permanently closed to the public.
Snow Park NZ was the first dedicated freestyle resort in the world, and athletes traveled from across the globe to ski and train for World Cup and Olympic events. But under its new ownership, the freestyle resort will be a dedicated ice and snow testing grounds for European car manufactures.
Transworld Business reported that a lack of capital forced the sale. Snow Park NZ Managing Director Tom Elworthy told the Mountain Scene, Queenstown's newspaper, that there wasn't demand for such a specialized freestyle resort. The Mountain Scene reported that Snow Park NZ may cater to some race teams in late August.
Snow Park NZ was opened by the Lee family in 2002 as a niche ski area catering to freestyle skiing. It quickly grew into a premiere training destination. Owner Sam Lee took a step back from the business in 2011, and returned just before selling to Southern Hemisphere Proving Grounds.