For immediate release:
SALT LAKE CITY, UT – Ski Utah, a membership organization representing Utah's 14 alpine ski resorts, and Protect Our Winters
Protect Our Winters is the environmental axis of the global winter sports community, powered by its goal of reducing the effect climate change is imposing on our local sports and economies. Ski Utah is dedicated to promoting the ski and snowboard industry in the great state of Utah. The state is famous for its world-class resorts including Alta, Beaver Mountain, Brian Head Resort, Brighton Resort, Cherry Peak Resort, Deer Valley Resort, Eagle Point Resort, Nordic Valley Resort, Park City, Powder Mountain, Snowbasin Resort, Snowbird Ski and Summer Resort, Solitude Mountain Resort and Sundance Resort as well as having The Greatest Snow on Earth®. Together POW, Ski Utah and these renowned resorts can impact the entire community and industry with incredible success.
To show Ski Utah's immediate commitment to POW, CEO/President of Ski Utah, Nathan Rafferty, sent a letter
“We're honored to be partnering with Ski Utah," says Executive Director of Protect Our Winters, Chris Steinkamp, "With so much at stake and with so many POW members and athletes living in Utah, this partnership will only accelerate our efforts to unite Utah's winter recreation community around environmental responsibility and climate action this year.”
Moving forward, Ski Utah will encourage snowsports participants to join POW's efforts through print, digital and social campaigns. In an effort to raise local and national awareness around the cause, Ski Utah, Protect Our Winters and Discrete with efforts from Alta and Snowbird will be hosting the first 'POW Day' on Jan. 13, 2016. According to NOAA
To stay up-to-date and learn useful POW tips on how to help foster climate action in Utah, subscribe to Ski Utah's newsletter, here
For more information on all the resort's sustainability efforts, check out www.skiutah.com/media-room/keep-utah-cool.
To get involved with Protect Our Winters, visit www.protectourwinters.org.