Matt Hansen Returns Full Time to POWDER

For Immediate Release


SAN CLEMENTE, Calif. (May 15, 2013) — POWDER Magazine, coming off three MAGGIE awards, including Best Overall Publication, is pleased to announce the return of Matt Hansen to a full-time position as Editor-at-Large.

A POWDER editor for seven years—three as managing editor and four as senior editor—from 2004-11, Hansen has been working as a contractor for the magazine the last two volumes. He will work remotely from the San Clemente-based POWDER office.

Hansen turns his papers back in for a second round of editing. PHOTO: Adam Clark

"I couldn’t be more excited about returning to POWDER on a full-time basis," says Hansen, who will eventually be relocating to Jackson, Wyoming, later this summer. "The title has never been stronger—a credit to its current staff, deep legacy, and its readers, who hold great expectations every time they see the POWDER logo sticking up out of their mailbox. I look forward to helping the staff exceed these high expectations, and to make sure POWDER continues to evolve in what is a very dynamic media landscape.”

"Hiring Matt back on staff in a full-time role is a no-brainer," says POWDER Editor John Stifter. "Few journalists in ski media possess the wisdom and integrity of Matt. Although he's been a regular contributor the last two volumes, having him involved with daily duties will augment POWDER's status as the most authentic and credible source in ski media."

Hansen will assist in all editorial properties, including print, digital, and events. He fills a position vacated by former managing editor Mike Rogge, who has moved on to a senior correspondent role with the title.

Hansen can now be reached at

For 42 years, POWDER, The Skier's Magazine, has been produced by and for those who embrace skiing, and is developed through a collective love of two things: good skiing and good magazines. Since its inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers—the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media's GrindMedia that reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit

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Reaching more than 10 million enthusiasts, Source Interlink Media's GrindMedia is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, POWDER, ATV Rider, Dirt Rider, Canoe & Kayak and SUP Magazine, Source Interlink Media's GrindMedia delivers a cutting-edge network of online properties such as Fantasy Surfer, events and television programming. For more information, please visit

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Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, Inc. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 websites, 800 branded products, 65+events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.