Alpine Meadows Reopening on Independence Day Weekend

$25 Lift Tickets offered through Facebook challenge

Lake Tahoe, CA – Alpine Meadows Ski Resort will host the ultimate Independence Day celebration, offering skiing, snowboarding, and non-stop slopeside parties and live music Saturday, July 2 through Monday, July 4. With record snowfall during winter 2010/2011, July's snow supply is both abundant and guaranteed. This is truly the summer to declare, "I skied Alpine on the 4th of July."

"Skiing on the 4th of July holiday weekend is the ultimate way to celebrate Independence Day," said Kent Hoopingarner, general manager of Alpine Meadows Ski Resort. "The fact that we're able to offer such a novelty is indicative of the amount of snow the mountain received this winter, which was more than 71 feet. Most importantly, it's a way for Alpine Meadows to celebrate and appreciate its most loyal and avid skiers and boarders. It'll be a weekend for the record books."

Ski, snowboard, and party from 9 a.m. to 4 p.m.
Skiers and riders can hit the slopes from 9 a.m. to 2 p.m. Saturday, Sunday, and Monday, with fun après-ski festivities scheduled from noon to 4 p.m. Some of Alpine's most renowned terrain will be offered from the mountain's summit all the way to the day lodge offering continuous, top-to-bottom terrain.

Parties, barbecue, live music, and t-shirts
Alpine will transition to party mode each day from noon to 4 p.m. when the base lodge fires up the slopeside barbecue, complete with live music and fun games and activities throughout the three-day holiday weekend. Commemorative Alpine Meadows 4th of July t-shirts will also be available for purchase.

Rental equipment and instruction offered
Ski and snowboard rental equipment will be available throughout the weekend. Snow conditions permitting, two-hour beginner group ski and snowboard lessons are offered each day at 9 a.m. and 11 a.m. No reservations are required. Private instruction is offered every hour on the hour for all ability levels. Private lesson reservations are strongly encouraged and can be made by calling the Alpine Meadows Snow Sports Center at 530.581.8200.

$25 tickets with the 4th of July Fan Quest challenge
Pre-purchased holiday weekend lift tickets start at $40 daily; however, in celebration of Independence Day weekend, Alpine Meadows will host the "4th of July Fan Quest" challenge from May 13 through June 30 in which guests have a chance to reduce daily rates to just $25:

· Guests visit to reserve lift tickets with a $25 down payment for each daily visit throughout Independence Day weekend, with the $15 balance due upon arrival to the mountain.

· For every 1,000 new fans Alpine Meadows gains on Facebook between May 13 and June 30, Alpine will knock $3 off the balance due – up to 5,000 new fans (or a possible $15 savings). Become a fan or suggest new fans today at

Fully purchased or renewed 2011/2012 season passes valid during July

Returning pass holders who have purchased a 2011/2012 pass in full through their online profile at can go straight to the lifts during Independence Day weekend. New season pass holders who have purchased a pass in full can pick up their 2011/2012 season passes at the Alpine Meadows season pass center prior to their day of skiing and riding bliss. 2010/2011 season pass are not valid during July.

Skiing, snowboarding, and amenities will be offered throughout Independence Day weekend weather and conditions permitting.

Ranked as a top winter resort, Alpine Meadows Ski Resort blends an authentic mountain experience with cutting-edge technology to enhance the guest experience. Alpine is situated in the picturesque Tahoe National Forest and offers skiers and snowboarders 2,400 acres of terrain. With 14 lifts, more than 100 trails, and majestic views of Lake Tahoe, Alpine Meadows is accessed via Interstate 80, 45 miles west of Reno, NV and 200 miles east of San Francisco, CA. Alpine Meadows' parent company is San Francisco, California based JMA Ventures, LLC. JMA is a full service real estate investment firm, serving as managing member of over $500 million in existing projects. Visit or call 530-583-4232 for more information about Alpine Meadows.