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Price: $550

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Steve Sullivan, formerly of Cloudveil—another Jackson-based brand that was popular in the early 2000s—founded Stio in 2011. If you were a fan of the original Cloudveil products, most notably the Zero-G Glove and Down Patrol jacket, think of the Shot 7 as a reincarnation of the Down Patrol. A super stylish down jacket that features a 600-fill poly/nylon synthetic down and a Gore-Tex shield outer, the Shot 7 is designed for lapping cold smoke on storm days or high pressure days when the snow is awesome, yet your nose hairs icicle up from the frigid air. Seam-sealed zippers, a slick cuff design, powder skirt, and a mesh back dial in the details.

PHOTO: Van Swae