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See the Difference With Giro Vivid Lens

A partnership between Zeiss Optics and Giro results in high contrast definition on low-light days.

The POWDER staff is attending SIA in Denver this week—the snow sports industry’s biggest trade show, where we are getting a first look at the best gear for skiers. For more reviews and first looks at new gear, go here.

Epic storm skiing has one downfall—poor lighting means you're rendered virtually blind when sky, ground, bumps, and would-be obstacles blend together in one white mess. Giro's patented Vivid technology (developed in partnership with industry leader Zeiss Optics) enhances blue light reflected from the snow, allowing more contrast to pass through the lens and to your eye. What had previously been thought of as bad light, blue light is allowed to pass through Vivid lenses and is manipulated to enhance it creating more contrast and definition. In other words, you'll be able to see otherwise unmarked obstacles on white-out days. Vivid technology will be available in every Giro goggle that retails for more than $100, making it the new staple and standard for quality across the line. Try it in the new Axis (men's) or Ella (women's) full-frame model this fall—magnetic quick-change system lets you swap between two Vivid lenses as conditions evolve on pow days.