, the online retailer based in Salt Lake City, is embarking on their own brand of outdoor apparel this winter. After selling gear to skiers and outdoor enthusiasts for over 20 years, this year they have launched their own label based on their deep experience working with other brands. The roll out began with a fall lifestyle gear, and most recently, a touring collection, which we will be putting to the test once the snow stacks up.

The products in the fall lifestyle line are named after mountain regions within the Wasatch, and consist of base layers, along with around town and après clothes for when you need to class it up a little bit. Below are a couple pieces for men—there is an entire women's line as well—that is both utilitarian and timeless for life in the mountains.


Perhaps the namesake is really what warms me up, considering it's my home. But, the Silver Fork is the real deal. It's a traditional goose-down puffy with a brushed interior lining that gives it a soft and lofty feel, with a water resistant finish. The fit is dialed for a company making their own products. I run between a M/L, and the L is a perfect fit. The puffy is perfect for cold nights around the campfire and around town and traveling, as it packs down into the chest pocket, or as a mega-warm layer underneath your ski shell.



 The Rockport uses heavyweight flannel that is breathable and looks like a burly workwear shirt. It also doesn’t feature traditional flannel plaid in every color option, which is appreciated. The Seawool material is made from recycled oyster shells and has many of the benefits of regular wool (like odor resistance and moisture wicking). Combined with some stretch, it provides good movement when doing outdoor chores, but also is classed-up with double chest pockets and a button-up design. Wear it to stack wood and then to the bar, and probably again in the morning as an extra layer.


Probably one of the nicer pieces of clothing in the collection, the Go-To Stretch Twill Pant is more designed for your next night out or for work and traveling. The casual design and material of cotton/Spandex blend make them super comfortable. A nice touch is the hint of knee articulation, which makes sure if you're on a bike commuter they'll work on the move, too. Of note, I heard they ran a bit small and I sized up two inches on the waist and they fit perfectly.