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4FRNT has always taken great pride in the art of shaping skis. For over fifteen years they've been working in collaboration with athletes, fusing their needs into the entire ski development process. Together they relentlessly tweak the subtleties of new shapes, materials and technologies until they work together in perfect harmony. They've always prided themselves on enabling skiers to gain more access to a better skiing experience by way of innovative products. 4FRNT is now taking that "MORE ACCESS" philosophy one step further by offering their award-winning skis at incredibly affordable prices, by selling exclusively factory direct at 4FRNT.COM.

The White Room is a state of the art, rapid prototyping research and development facility located in Salt Lake City, Utah. Built from the ground up by skiers for skiers, they experiment with new and innovative ski shapes going from concept to on-snow testing in the Wasatch Mountains in days. This high-speed collaborative process with their athletes enables them to push the envelope of ski design like no other.

4FRNT's Factory Direct "capped pricing" is disrupting the ski industry for the benefit of the everyday skier! They've cut out the middle-man, enabling them to deliver a higher quality, award-winning product directly to your front door for less. You get more for your money! They've made buying factory direct a no-brainer by even providing free shipping, a money back guarantee, and free financing! Exclusively available at 4FRNT.COM

“Today we continue to circle around our ski press, brainstorming what’s next, and humbled when you tell us how much you enjoy our creations. We knew this wasn’t going to be easy, but with you by our side, 16 fun years went by fast. Looking ahead the feeling remains the same as it did on day one, we’re just getting started. Thanks for your ongoing support!” –Matt Sterbenz, Founder


D: 138-107-128 @ 181cm
L: 175cm, 181cm, 187cm
R: 20m @ 181cm

The MSP107 is the new larger sibling to the already award-winning MSP99. It expands the MSP series capabilities beyond the groomers and into the pow. The 107 is intuitive from the first turn instilling a higher level of confidence everywhere on the mountain. The dampness and stability inspire you to ski faster while the playful flex of the tips enables you to surf the steep and deep with ease.

New shape by Matt Sterbenz
Shock absorbing NeoTip™ Technology
Poplar core with ABS Sidewall Construction
Titanal laminates for maximum edge hold
Rocker Camber profile

4FRNT InThayne

D: 138-117-129 @ 181cm
L: 181cm, 188cm
R: 23m @ 181cm

The winner of the Powder Award for Breakout Performance, Thayne Rich has completely redesigned his backcountry freestyle ski to throw down bigger and with more ease than ever before in pow. This ski has the power and stability to charge high-speed, slash, pop, spin, and ride out switch like a pro. If you want to ski natural features like you're in the park, then the InThayne is your ticket to stick it.

New shape by Thayne Rich
Shock absorbing NeoTip™ Technology
Aspen Maple core with ABS Sidewall Construction
Carbon Fiber stringers
Twin Tip Reverse Camber profile

D: 137-122-130 @ 184cm
L: 184cm, 191cm
R: 30m @ 184cm

Over a decade ago on this ski Eric Hjorleifson launched his legendary ski career pioneering human powered, big mountain backcountry ascents, followed by now iconic, mind-blowing high-speed lines down. He's completely redesigned the Renegade for this season. It's width and reverse camber in conjunction with a new quicker sidecut shape provides more ease and greater control at a wider variety of speeds. Skiing powder has never been this easy!