Girl Powder takes over Squaw Valley, USA

3rd Annual Queen of the Park
Squaw Valley USA – Saturday, March 20th, 2010

Lake Tahoe, CA (March 12, 2010)Girl Powder, the emerging women's action sports brand, announced the Third Annual Queen of the Park to be held March 20th, 2010 at Squaw Valley USA, Lake Tahoe, CA. Queen of the Park also referred to as QOP is known among competitor's as an inspiring event with a feminine edge. The real underlying theme is building a sense of community while having fun. QOP continues to remain true to its roots while pushing the envelope.

“Last year’s competition was incredible and we knew it would be hard to top,” stated Girl Powder CEO and Founder Joel Lackovich. "With girl's throwing down at QOP in South Lake Tahoe, CA for the last two years we wanted to change it up in 2010." Joel and the Girl Powder Crew did just that and set their sights on Squaw Valley USA in North Lake Tahoe, CA. “The entire Girl Powder Crew is excited to see what features the Squaw Valley terrain park will bring to the table and what tricks the girls will throw down this year." As always, competition will be fierce.

Now down to the nitty-gritty. Early registration will be held in the Squaw Valley Village this Saturday March 13th, 2010 as well as the day of the event, March 20th, from 9 am to 3 pm, while spots are available. Registration is $20 and competitors will also receive a Queen of the Park T-shirt, while supplies last. QOP will be held in the Exhibition area near the village and will start promptly at 3 pm.  Immediately following QOP will be a "Token Drag Queen" exhibition event at 4:30 pm. If you are a dude who likes to shred while dressed in drag and would like to participate in this event (only) please check-in at registration to sign a waiver between 9 am and 4 pm. Registration for this event is free.

Competition will be held in a rail jam format and snowboarders and skiers will be judged on skill, originality, and personality. There will be music and a MC rocking the slope and calling out the fun.

1st place will receive a cash prize & swag bag while all other categories will win a swag bag full of goods.

About Girl Powder

GIRL POWDER® is a women's winter sports apparel and accessory brand which was founded as an online ride share message board in 2002 for women to connect with one another to gain safer passage to the slopes. Today, Girl Powder is the premiere emerging winter sports apparel and accessory brand catering to women, from the professional winter sport athlete to the aspiring snow enthusiast. For more information on Girl Powder, please visit <> or call 1-888-GRL-PWDR (475-7937)


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