As Dave McCoy and his family diminished their role in Mammoth, developers filled the void. Intrawest, a resort developer known for shaping a number of North American ski resorts, bought a stake in Mammoth Mountain, and additionally acquired all of the available real estate in the area. A publicly traded company, Intrawest wanted to transform the town into a lucrative and sustainable tourist destination.
Intrawest's most ambitious project was "The Village at Mammoth", a downtown promenade similar in design to other established resorts. It included high-end hotels, gourmet restaurants and clothing boutiques. The plans upended Mammoth's sleepy, sprawling layout in hopes of ushering in a more profitable era.
The town placed its faith in development to ensure its financial fortunes. But there was a missing link to the grand design: a destination resort needed a modern airport.