FOR IMMEDIATE RELEASE

(Wanaka, New Zealand) 7 May 2013 – World Heli Challenge organizers announced entries for the unique heli-accessed ski and snowboard event are now open for 2013.

The first snow of the season has dusted Wanaka town to lake level this week heralding the coming snow season and is generating plenty of excitement and anticipation from World Heli Challenge contenders.

“We are gearing up for another great event this year and are already getting athlete inquiries,” said event founder and director Tony Harrington. “This is the 12th World Heli Challenge since we started in 1996 and we are excited to be based here in Wanaka for the two weeks of the event enjoying the town, adventure activities in the local area and the chilled après vibe down by the lake.”

The World Heli Challenge is an elite level ski and snowboard event attracting top tier athletes from around the world to challenge themselves in the backcountry terrain surrounding Wanaka. Southern Lakes Heli fly the competitors into the mountains for two heli-accessed competition days – a Freestyle Day and Extreme Day. Athletes are judged on their overall performance across both days, their abilities to showcase their freeriding skills in the steep and challenging terrain and to deliver a smooth, strong and consistent line.

Outside the two competition days athletes get to know the local area enjoying the town and getting a local flavor of New Zealand with opportunities to shear sheep, plant native flax with locals, ski at Treble Cone and Cardrona and a keep their adrenaline levels high with host of adventure activities in the area.

The Canon Shootout film and photographic competition that is part of the World Heli Challenge is as hotly contested as the skiing and snowboarding and attracts world-class action filmers and photographers who follow the athletes and create stunning short films and photos screened and judged at the Showcase Awards Night in town on the August 22.

“The World Heli Challenge is a world-class competition but importantly it is a gathering,” explains Harrington. “It is an event like no other in the world and we are committed to keeping it true to its roots. This year we are welcoming back many athletes, volunteers and a core team of guides, judges, media and event crew that make the World Heli Challenge such a unique experience for everyone who experiences it.”

The World Heli Challenge is open to elite freeskiers and snowboarders aged 16 years and over. Applications are now open and information is available at worldhelichallenge.com. Places are restricted to just 32 athlete slots across men, women, ski and snowboard categories.