For Immediate Release

WINTER DEW TOUR ARRIVES IN BRECKENRIDGE, COLO. FOR THE TOTINO’S OPEN, DECEMBER 17-20 AT
BRECKENRIDGE SKI RESORT

Colorado-Natives OneRepublic to Headline Two Nights of Concerts at Riverwalk

Burr Ridge, Ill. – December 15, 2009 – The Winter Dew Tour, the world’s premier season-long winter action sports tour, kicks off its 2009-10 sophomore season with the first of three stops, the Totino’s Open, beginning Thursday, Dec. 17 at Breckenridge Ski Resort. The Winter Dew Tour returns to Breckenridge, Colo. for the second consecutive year, hosting four days of slopestyle and superpipe competitions for the world’s best snowboard and freeski athletes.

The athlete roster includes the who’s who in the snowboard world, highlighted by defending 2008-09 Dew Cup champion Spencer O’Brien (SNB slope) as well as Olympic hopefuls Mason Aguirre, Steve Fisher and Breckenridge-local Zack Black, fresh off a third-place finish at the Grand Prix at Copper. The best of the best in the freeski world will also be competing at Breckenridge Ski Resort, with icon Simon Dumont and local athletes Colby West and Bobby Brown representing their sport.

The complete schedule of events for the Totino’s Open is as follows:
Thursday, December 17th
SNB SS Men Open Qualifier                   9:30am – 1:00pm
SKI SP Open Qualifier                            1:00pm – 4:00pm
SNB SS Women Open Qualifier              2:15pm – 4:00pm

Friday, December 18th
SKI SS Open Qualifier                            9:00am – 12:30pm
SNB SP Women Prelims                        10:00am – 10:45am
SNB SP Men Prelims                             11:05am – 12:30pm
SNB SS Men Prelims                             1:30pm – 4:00pm
SKI SP Prelims                                     4:00pm – 5:30pm
OneRepublic concert at Riverwalk            7:00pm – 9:00pm

Saturday, December 19th
SNB SS Women Prelims                        9:30am – 10:30am
SNB SP Women Final                          11:00am – 11:40am
SNB SP Men Final                               12:00pm – 1:00pm
SKI SS Prelims                                     2:00pm – 4:00pm
SKI SP Final                                        5:30pm – 6:30pm
OneRepublic concert at Riverwalk            7:30pm – 9:30pm

Sunday, December 20th
SKI SS Final                                        10:30am – 12:00pm
SNB SS Women Final                          2:00pm – 2:40pm
SNB SS Men Final                               3:00pm- 4:00pm

**SCHEDULE SUBJECT TO CHANGE**

Action Zone tickets for the Winter Dew Tour’s Totino’s Open are available for $100 for the weekend and are on sale exclusively through gobreck.com/dewtour. Action Zone tickets are for adults and children and provide access to priority reserved viewing areas for all finals contests throughout the event, in addition to official Winter Dew Tour swag, a behind-the-scenes tour, athlete autograph session, merchandise discount coupon and cold Mountain Dew or hot chocolate.

Beyond the competitions, Colorado-natives OneRepublic will headline two nights of the Winter Dew Tour’s Music Series presented by Verizon Wireless – Friday and Saturday, December 18-19, at the Riverwalk Center in the town of Breckenridge. Friday night’s concert will begin at 7pm, while Saturday’s will kick off at 7:30pm. Tickets for both shows are $22 and are be available via allisports.com. Five dollars of every ticket purchased will be donated to local charity SOS Outreach.

TV Schedule
NBC                 Saturday, Dec. 19          3-4:30pm EST               SNB Pipe Women’s/Men’s Finals
NBC                 Sunday, Dec. 20            4-6pm EST                    SNB Slope Women’s/Men’s Finals

USA Network     Saturday, Dec. 19          Midnight-1am EST         SKI Pipe Finals
USA Network     Sunday, Dec. 20            2-3am EST                    SKI Slope Finals
USA Network     Monday, Dec. 21           7-8am EST

MTV2                Saturday, Jan. 2            10-11pm EST

The complete 2009-10 Winter Dew Tour schedule is as follows:

Event                           Date                             Location
Totino’s Open                Dec. 17-20                    Breckenridge Ski Resort – Breckenridge, Colo.
Wendy’s Invitational       Jan. 14-17                     Snowbasin Resort – Ogden, Utah
Toyota Championship     Feb. 4-7                        Mount Snow Resort – West Dover, Vt.

Entering its second season, the top athletes in the world will take part in this year’s Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded in Mount Snow, Vt. at season’s end. The 2008-09 Dew Cup champions include Shaun White (Snowboard Superpipe and Slopestyle), Kelly Clark (Snowboard Superpipe), Spencer O’Brien (Snowboard Slopestyle), PK Hunder (Freeski Slopestyle) and Tanner Hall (Freeski Superpipe).

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Winter Dew Tour
The Winter Dew Tour consists of three major, multi-sport events spanning across the country, with a cumulative points system, and a $1.5 million competitive purse. Each event features men’s and women’s snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle). At season’s end, the overall point’s leaders are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia and Extreme Channel. Winter Dew Tour partners include Mountain Dew (tour title sponsor); Totino’s, Wendy’s and Toyota (event title sponsors). Associate partners include Ball Park, MATADOR by Jack Link’s, Nike 6.0, Paul Mitchell, PowerBar, Shaun White Snowboarding and Verizon Wireless. More information can be found at www.allisports.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com.

NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.