Week In Review: FIS Music Video Assaults the Eyeballs

Shiffrin makes history! Jet Blue to Tahoe! The Irish love their snow!

FIS has an official theme song? Yikes.
The international governing body of skiing and snowboarding decided it would be a good idea to release a hit single leading up to this year’s World Championships and yeah, it’s as bad (or great, if you’re one of those ironic hipster types) as you’d think. Woof.

Irish guy really loves snow
This guy gets it.

Mikaela Shiffrin becomes winningest slalom skier in U.S. history
While we were thinking of excuses to buck our New Years Resolution (Tuesdays are cheat days, right?) Mikaela Shiffrin was busy becoming the winningest slalom skier in U.S. history. HISTORY, folks. She calmly schussed by legends Phil Mahre and Tamara McKinney with a World Cup slalom win (her 11th) in Zagreb, Croatia on January 4 and then followed up with a third place finish this week—all before her 20th birthday.

Jet Blue starting non-stop service from NYC to Reno-Tahoe
In what looks like a rather hopeful move these days, Jet Blue has added one round trip direct flight from its hub in New York City, to the Reno-Tahoe area. The service won’t start until May 28, but it will aim to connect the Tahoe ski region with a huge potential market. Rumor has it that many Tahoe skiers are already looking forward to weekend getaways at Hunter Mountain next season.

Marker Volkl purchasing Dalbello
Ok, so it’s not as exciting as Candide jibbing through a French après party, but this is important stuff nonetheless. Marker Volkl announced that it is buying boot gurus Dalbello, going into purchase agreements with the Italian company this week. That also means that Dalbello Group will be under the Jarden Family umbrella, making the company that already owns K2, Marmot, and a slew of others, that much closer to world domination.

Record snow leads to Israel ski mountain opening
An unusually large winter storm blessed Israel with enough snow to open up the nation’s one ski hill Monday. The resort reported over one and a half meters of snow from a storm last week, a storm that broke precipitation records for January in the Middle Eastern country. I haven’t seen any of the pow videos yet, but I’m assuming they looked something like this.

Sending massive cliff on a kiddie sled
We’re all sizing up our big drops for that ‘everything goes’ powder day, and this guy is busy sending it in all of our faces—on a plastic kiddie sled. He can play on my team any day of the week.