Words: Ryan Dunfee
Pop Culture Wins Again
Despite a three-peat in Winter X Games Slopestyle and landing the first switch 1080 in a women’s skiing competition, Kaya Turski was unable to garner enough votes to win the ESPY award for Best Female Action Sports Athlete, which went to snowboarder Jamie Anderson. It’s apparent that despite all the recent public successes, for the general clueless population, snowboarding is still cooler than skiing. We expect the Snowboard Industry Marketers Association, a non-existent interest group, to take home the title of Best Marketing of a Counter-Culture Activity in this year’s annual nonexistent Best Marketing of the Year Awards, held by the interns from “Mad Men.”
B&E Vs. Themselves
I give these guys about as much shit for the whole faux-rasta-gangsta look and vibe as I give them props for doing their best to make every aspect of park skiing a bit funkier. But I can make fun of this edit for the rollerblading. But then they score points again with a Skogen Sprang cameo. Damn this is getting confusing.
An Outpouring of June Gloom
This Wednesday, Mammoth Mountain Ski Area CEO Rusty Gregory’s feet were held to the coals for over three hours at a standing room only meeting in the town of June Mountain. MMSA is on seriously rocky financial grounds at the moment, and although Gregory appears to be open to any feasible plan to save June, and no one is making any sudden moves, the likelihood of the mountain being open next season remains slim. As the focus shifts from outrage to solution planning in the coming weeks, it will be intriguing to see what, or who, has the potential to save this Sierra gem and its town. https://www.facebook.com/SaveJuneMountain
Trouble in Paradise
Black Diamond CEO and Founder Peter Metcalf took a strong stand for Utah land conservation recently by resigning from his post in the Utah Ski and Snowboard Industry Working Group. The move was intended to protest Utah Governor Gary Herbert’s suing the federal government for the transfer of ownership of federal public lands to the state. Critics claim the move overwhelmingly benefits private developers and oil, gas, and coal interests over conservation and outdoor recreation interests in a state where outdoor recreation jobs outnumber those in the oil and gas industry by almost three to one. Kudos to Metcalf for standing up for some of the most cherished backcountry terrain in North America.