For Immediate Release

Zermatt, Switzerland – February 4, 2013 – The wait is over: The Swatch Skiers Cup kicks off this Sunday in Zermatt, Switzerland.

The eighth and final riders for each team have just been announced. Team Americas captain Cody Townsend picked Squaw Valley USA local Greg Lindsey. Team Europe captain Kaj Zackrisson chose recent winner of the Red Bull Linecatcher event and Chamonix local Sam Favret.

The event crew promises a top notch show. Julien Regnier is the master jump shaper for the Backcountry Slopestyle discipline and will also judge the event along with Ben Murphy and POWDER Managing Editor Mike Rogge. Zermatt local, Freeride World Tour standout, and Swatch Proteam rider Samuel Anthamatten is the event’s head guide. He’ll be responsible for selecting venues, managing safety, and getting the riders to the best snow and terrain that Zermatt has to offer.

Stay up to date with event announcements and news at SwatchSkiersCup.com.

Event History/About

For two consecutive years, the riders of Team Europe and Team Americas fought for glory in the SWATCH SKIERS CUP held in the snowy arena of Valle Nevado, Chile. After losing the inaugural 2011 edition, Team Americas battled back in September 2012 to even the score at 1 – 1, adding more intensity to the rivalry of this cutting-edge event. This winter, the tie will be broken when the SWATCH SKIERS CUP comes to the Northern hemisphere for the first time, in Switzerland, with the teams set to meet in Zermatt on February 10-15.

Zermatt Information

One of the most respected ski centers in the world, Zermatt, Switzerland, is as unique as it is recognizable. It is here that the most impressive peaks and largest glaciers in the Alps come together with cutting edge skiing infrastructure and an unmatched five-star village experience. From the Matterhorn to the Gornergrat, these timeless symbols of the Alps are just part of everyday life for those lucky enough to come to this magical valley. Climbers and skiers have had centuries to explore the fantastic mountain terrain that surrounds Zermatt. Yet new chapters are written each season, with people such as local guide Samuel Anthamatten pioneering new climbing and skiing lines on the walls that tower above his village, and events like the SWATCH SKIERS CUP bringing renewed energy to this special town.