(Ed’s note: Powder’s commemorative 40th anniversary issue hits newsstands today across the land and is on sale in the Powder Store. The special issue is not available to subscribers. It’s 198 pages, of which 150 are editorial, and it features thicker paper quality and cover stock. It costs a little more ($9.99), but we’re confident Powder readers will pay a little extra for a premium product.)
Below is an excerpted version of “Who’s Ed” from inside the issue.
Catching up with 40 years of Powder editors
DAVE MOE [1972-1976]
What do you remember about the day you got the job? It was a high dive into the unknown. The world needed a better ski magazine and my brother and I set out to make it, one way or another. We followed our passion.
JAKE MOE [1972-1975]
What’s the difference between being a skier and running a ski magazine? Being a skier is fun, adventurous, exhilarating, exciting—wind blowing in your hair, cutting new tracks in the trees and snow billowing up to your waist. Running a ski magazine is all about deadlines, budgets, pressures of selecting the correct photos, the most dynamic editorial, the best paper stock, analyzing the distribution channels and picking a cover that is going to sell. The fun part of running a ski magazine is talking to readers about what they like about their magazine and the suggestions they have about their magazine—because after all, it is their magazine and when you are running a magazine, you are working for them!
NEIL STEBBINS [1975-1986]
What was the most memorable interview you conducted? Willy Bogner. He was staying at a posh hotel in Cortina while he was filming all the action sequences for the latest Bond film. I drove over from Munich to meet him. Most ski celebs are pretty one-dimensional. Not so with Willy. A fascinating and inspiring friend.
STEVE CASIMIRO [1990-1997]
What’s the difference between being a skier and being the editor of a ski magazine? The biggest difference is that when you’re a skier, you’re only responsible to the skiers around you. When you’re editor of a ski magazine, you’re responsible to every skier on the planet. And indebted to them, too.
KEITH CARLSEN [1999-2002]
What was your most chaotic moment while editing the magazine? The first few issues before we hired Porter Fox. David Reddick, intern Jake Bogoch, and I put out several issues by ourselves. I don’t think we stopped working for a few months straight. But honestly the entire job was constant chaos followed by blissful rewards. I wouldn’t change a second of the experience.
STEVE METCALF [2002-2004]
What is the best photo caption you or your staff penned? The best one, I think, never ran: “Not since he was an altar boy has [skier name] gotten such a spiritual face shot.” It was in context with the religious tones of the feature but still in poor taste. And still funny. [Editor’s note: The caption did, in fact, run in October 2003.]
TOM BIE [2004-2007]
What photo would you put on the cover of POWDER’s 40th Anniversary Issue? Is this a trick question? I would do what I always did—put whatever photo Dave Reddick tells me to put on it.
DEREK TAYLOR [2007-PRESENT]
What is the best innovation in skiing the last 20 years? Technologically, there have been dozens: twin tips, fat skis, rocker, terrain parks… The best, in my opinion, has to do with an attitude more than technology. For a while, young skiers were obsessed with being “action sports athletes.” They were trying so hard to be snowboarders and skaters that they lost sight of how fun it is to be a skier. We have Shane McConkey and Scott Gaffney to thank for keeping that fun alive. Now guys like Cody Townsend, John Symms and Andy Parry have kind of taken the torch and run with it.