The annual Powder Awards gives back to skiing in more ways than one. The 14th annual edition, held in Salt Lake City on December 6, raised over $10,000 for the event non-profit partners, High Fives Foundation and Wasatch Backcountry Rescue. Show sponsors and brands that purchased VIP tables and consumers that made a mandatory donation to attend the show at The Depot in downtown Salt Lake contributed to the charitable cause.
The Truckee, California, based High Fives, who earned their 501c3 non-profit status in January 2010, benefits athletes that have suffered a life-altering injury while skiing or snowboarding. A partner of the Powder Awards since 2010, High Fives has become the most reputable and recognizable nonprofit in skiing, assisting people in a variety of necessary and fun ways, from financial support to physical and mental therapy to ski and surf outings. In addition to the VIP tables, the five photos representing the five Photo of the Year nominees were printed and framed and sold in a silent auction during the show. The money donated for the photos also went to High Fives. In total, over $7,500 was raised for High Fives.
For the second year in a row, the public was able to attend the biggest red carpet event in skiing and contribute to the Wasatch Backcountry Rescue. The 501c3 nonprofit was started by Snowbird Director of Snow Safety Dean Cardinale to aid in rapid response in avalanche and winter-related mountain rescue in the Wasatch Mountains east of Salt Lake City. A portion of the $12 mandatory donation the public was responsible for paying to attend the show went to WBR. In total, the public raised close to $2,500 for Wasatch Backcountry Rescue.
POWDER, High Fives Foundation, and Wasatch Backcountry Rescue would like to thank the show sponsors and public who supported the event with a philanthropic cause. Many thanks to GoPro, Red Bull, Sierra Nevada Brewing Company, Ski Salt Lake, Snowbird Ski and Summer Resort, Smith Optics, Atomic, Alyeska Resort, JayBird, Backountry.com, Liftopia.com, Marker/Volkl, K2, Deer Valley, and Ski Utah.