Hometown: Hörnefors, Sweden
Home Mountain: Bräntberget, Umeå
Sponsors: Monster Energy, ON3P, Tall T Production, Digit Poles, Arsenic, SMPL, Treefort Lifestyles
Titles: Level 1’s Super Unknown (2013)
Films: The Bunch—Far Out (2013), Level 1—Partly cloudy (2013), Level 1—Less (unreleased), The Bunch—Finess (unreleased)
Magnus Granér, a snowboarder until the age of 12, grew up in Hörnefors, Sweden. His local hill topped out at 120 feet, so backyard jibs were the venue of choice. One time when he was lapping one of his homemade kickers, a fellow boarder challenged Granér to grab his brother’s twin tips and spin a 360. Granér stuck the trick, and from there on out, he stepped into skis more often than a board. For the next two years, the rookie skier focused on homemade jibs and dialed in his style.
At 16, Granér moved to Kiruna, Sweden, to study space engineering. That’s where he hooked up with other like-minded students and formed “The Bunch,” an underground group of urban skiers producing ski edits. The group released their first full-length film, Far Out in 2013, the same year Granér won Level 1’s Superunknown contest. The guys at Level 1 say that Granér is crushing. He stomps tricks with a precision rooted in repeating tricks in his backyard. At 21, already with an appearance in Level 1’s Partly Cloudy, Granér is the standout new guy in Level 1’s upcoming film, Less, set to come out this September.
POWDER: How’s the summer treating you up at Mount Hood?
Magnus Granér: I’ve been here for three months just enjoying the simple life. We’ve been camping in the woods for over two months now, working on The Bunch’s new film, Finesse.
We have a generator hooked up going straight to our studio so we can edit and produce the film from the woods of Mount Hood, Oregon. I’ll be here for about two more weeks though before I head back to Sweden to earn some money working with a forklift in a big warehouse.
How does Sweden compare to the U.S.?
Sweden is really calm and safe. The U.S., in general, is really outgoing and friendly. You never know what to expect from traveling around the U.S. The first time I came, I was 16 years old. One time, I was randomly picked up by some college ladies from a bus stop in Breckenridge. We smoked and they drove me all the way to Frisco.
What’d you do when you won the Superunknown contest in 2013? How did you celebrate the victory?
With the good old 10 percent rule. I bought liquor and beer with about $500. We turned Sun Valley upside down that night. Everyone for sure partied like they were the winner.
You’ve done a lot of filming with The Bunch. How does that compare with production company like Level 1?
It’s been a sweet ride. All of the older guys in the Level 1 crew have been huge inspirations for me. It’s been incredible to meet them in person. When we film, it’s really productive. Having someone always ready with a camera makes it so I can focus 100 percent on skiing.
You shred the park, but you also have a pretty unique way of looking at urban. Do you like skiing one more than the other?
I always prefer urban or backcountry skiing. When I watch a movie that’s what I want to see. Skiers can get after it more and it shows in their parts. Whenever I don’t feel like skiing urban though, I’ll ski the park with loud music and clear my head. It’s the best meditation I know of.
I’ve heard you’re a self-described perfectionist. Where does that come from?
I think style is key. I think about style a lot, but I try not to force it, just let it come naturally…I’ll do my trick until I get it perfectly how I want it. If I don’t get that, I’m not fully satisfied. When I work with new photographers, they don’t really understand why I do the same trick over and over again. I just want to get that perfect feeling when you know you got it.