GATORADE FREE FLOW TOUR CLOSES OUT EAST AND WEST COAST STOPS FOR 2012

Finalists Will Compete on Winter Dew Tour Courses This Weekend at Snowbasin Resort

Burr Ridge, Ill. – February 6, 2012 – As the final weekend of events went down, the stakes were at an all-time high for the skiers at the Gatorade Free Flow Tour events at Seven Springs, Pa., Brighton, Utah and Sierra at Tahoe, Calif. With only one last superpipe contest to be held at Snowbasin, Utah on Wednesday, these amateurs were looking for their last shot at earning a spot on the roster that will compete Saturday and Sunday on the Winter Dew Tour courses.

Out East, Seven Springs held a two-day competition, providing impeccable slopestyle and superpipe venues for the rising stars. The first-year host held a slopestyle competition Saturday, where Will Hibbs earned his third trip to the Gatorade Free Flow Tour Finals in slopestyle, looking to take his place in the circle of Champions. After eight inches of snow fell throughout the day, it took the best riding to Utah for his chance to “Flow to Pro”.

With blue bird skies, a freshly cut pipe, and a fresh blanket of snow on the mountain, Sunday was an excellent day to send one talented aspiring freeskier to the Finals next weekend at the Dew Tour in Snowbasin, Utah. Cody Buchalter will represent the freeskiers, who earned the victory with a 540 mute, alley oop flat 540, cork 900, flair and massive 720 on his last hit. Not far behind were Mike Schumacher in second and Austin Kerker in third.

With great freestyle progression coming out of the Brighton park, the only thing more impressive than the ski area itself is the talent that drove up the canyon from SLC to slay the Brighton stop of the Winter Gatorade Free Flow Tour. Over 85 contestants made the trip, but making his way to Snowbasin for the Finals is Andy Partridge. The local will not have far to travel, as he hails from Park City, Utah.

A warm winter pushed the superpipe contest over to Snowbasin, where challengers for the last three spots in the Finals will have their opportunity to compete for their spot on the professional circuit next winter.

Sierra at Tahoe, a second year host resort, pulled an impressive field of young skiers to compete at the final west coast stop of the Gatorade Free Flow Tour. The course best showcased the skills of freeskier Max Szekely out of Truckee, who will compete on the same course as the professionals at the Toyota Championship.

With the win, the four freeskiers earn a prequalified spot in the Gatorade Free Flow Tour Finals, taking place this weekend, Feb. 9-12. The event will be held in conjunction with the Winter Dew Tour’s final stop of the season, the Toyota Championships, where overall Champions will be crowed and earn a spot in the first stop of the 2012-13 Winter Dew Tour.

Saturday and Sunday, February 4-5, 2012
Seven Springs, Pa.

Freeski Slopestyle
1. Will Hibbs 2. Brian Kiss 3. Carson Kerr 4. Jimmy Leslie 5. Reid McEachren

Freeski Superpipe
1. Cody Buchalter 2. Mike Chumacher 3. Austin Kerker 4. Jimmy Leslie 5. Evan McEachran

Saturday, February 4, 2012
Brighton, Utah

Freeski Slopestyle
1. Andy Partridge, Park City, Utah. 2. Erik Lukkari, Spring Lake, Mich. 3. Charlie Leveroni, Jackson, Wyo. 4. Ian Hamilton, Missoula, Mont. 5. Quinn Wolferman, Missoula, Mont.
Saturday, February 4, 2012
Sierra at Tahoe, Calif.

Freeski Slopestyle
1. Max Szekely, Truckee, Calif. 2. Jason Arens, South Lake Tahoe, Calif. 3. Chris Verrue, Truckee, Calif. 4. Ian Krommenkoek, Truckee, Calif. 5. Zan Zirbel, Truckee, Calif.

The winners in each of the 14 freeski contests (8 slopestyle and 6 superpipe) will be flown to the Gatorade Free Flow Tour Finals, taking place in conjunction with the Winter Dew Tour Toyota Championship, February 12-13 at Snowbasin Resort in Utah. Encompassing the “Flow to Pro” theme that is the cornerstone of the Gatorade Free Flow Tour, the two overall snowboard superpipe and slopestyle Champions and the overall freeski superpipe and slopestyle Champions will earn a spot to compete against the pros at the first stop of the 2012-13 Winter Dew Tour the following season.

2011 REGISTRATION
All competitions are open to both male and female amateur competitors 21 and younger for all freeski disciplines. There is a $20 entry fee, and all participants under the age of 18 must bring a parent or guardian to the event to sign a liability waiver, or bring a notarized and signed liability waiver. Contest registration forms, waivers and detailed information are available ahead of time at www.gatoradefreeflowtour.com .

Gatorade Free Flow Tour
The Gatorade Free Flow Tour, the official amateur series of the Winter Dew Tour, holds competitions at resorts across the country throughout the month of January and February, providing a platform for amateur freeskiers and snowboarders to showcase their skills. The winter leg of the Tour consists of 8 regional events across the U.S., featuring freeskiing (superpipe and slopestyle) and snowboarding (superpipe and slopestyle). The winners of each regional event earn a trip to compete in the Gatorade Free Flow Tour Finals held in conjunction with the Winter Dew Tour’s Toyota Championship, Feb. 9-12, 2012 at Snowbasin Resort in Utah, and the overall Champions in the six disciplines automatically earn a spot to compete against the pros in the first stop of the 2012-13 Winter Dew Tour. Gatorade’s partnership with the Free Flow Tour began in 2009, and its presence and commitment to uplift amateur freeskiers and snowboarders and provide an extended platform to grow action sports enabled the creation of the winter season of the Gatorade Free Flow Tour. Allisports.com will be the home of all digital content and Tour information. More information can be found at www.gatoradefreeflowtour.com .

AlliSports
AlliSports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. AlliSports includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli RideShop an online retailer carrying top skate and bmx consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. AlliSports is owned by NBC Sports. More information can be found at www.allisports.com .

About Gatorade
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com .

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com .