Vermont’s Magic Mountain may have started an uphill revolution last week, introducing a newly expanded uphill policy that offers a free lift ride token to any skier or splitboarder that successfully climbs the 1,700 vertical feet to the resort’s summit.
“Magic Mountain is an industry leader when it comes to supporting uphill skiing. Magic introduced one of the first official (and least restrictive) policies in 2008 and continues that tradition with today’s Hike One Ride One policy,” Magic announced in a press release last week. “We believe this program embodies our mountain’s community-driven values and supports our mission of offering affordable, classic Vermont skiing, snowboarding and outdoor recreation.”
It is the first known practice of its kind in North America, and the guidelines seem simple enough: Uphill skiers and splitboarders let the base lift attendant know they are climbing to the peak, and when they reach the top, the upper lift attendant hands over a token redeemable for the free lift ride. The Free Turns token must be used in the same day, and skiers can receive no more than one per day. Not a bad gig for uphill travelers in the Northeast Kingdom, and a win for the little ski area in Southern Vermont.