Jeff Hornbaker snapped this cover shot for the March 1979 issue of The Skier’s Magazine and—bonus—today’s Throwback Thursday. Inside Vol. 7 No 7., the Viewpoint addresses the timeless issue of ‘skiflation’ in response to Sun Valley Resort increasing the regular adult ticket from $13 to $15. “Local newspapers were barraged with letters from outraged Idahoans,” the author writes. Imagine the horror should those good Midwestern folk hear that $15 would hardly cover the cost of a burger and beer on the mountain today.
Early POWDER patrons would have also flipped to an odd feature on Roller Skiing, an activity explained as “snow skiing without having to go to the mountains.” Wait, why would anyone want to do that? The writer went on to share that he himself commuted to work by roller skiing on the reg (wish I could’ve seen that) and offered some advice on the art of roller ski wipeouts.
“You should, however, make every effort to avoid falls, since asphalt and concrete have none of the cushioning properties of snow.”
Thanks for the tip, pal, we believe you.
Another issue highlight includes Chris Landry’s account of the season he and photog Michael Kennedy set their sights on 50,000 vertical feet.
“We submit ourselves to gravity and create speed,” he writes, reminding us that in skiing, some things will never change.