Words and Interview: Erme Catino
Skiing and small town radio have been synonymous ever since TJ Burke wooed Lady on The Radio in Aspen Extreme. It’s a voice for the people who structure their lives around sliding on snow and slaying deep powder. This winter, Mica Brownlie created that voice for the town of Alta, Utah.
Brownlie, a Portland, Oregon-native who has spent 14 years in Little Cottonwood Canyon, launched Alta Radio. Broadcasting from his dorm room at the Alta Peruvian Lodge, Brownlie took his idea of a pirate radio station and morphed it into a full-fledged “legal” Internet radio—replete with live shows and music, as well as weather reports, avalanche forecasts, and road updates.
The radio station started as an idea amongst friends, but gained traction when Brownlie secured funding from the Alta Community Enrichment Community Service Grant. Learning along the way, through trials and tribulations, he ironed out the kinks regarding the technology, legalities, and business details of the radio station.
Now that winter is wrapping up, the radio station will be shutting down for the summer; seasonal employees make it tough to incorporate live entertainment during the summer months. To listen to Alta Radio’s last week of the season, visit AltaRadio.org and be sure to chime in on Tuesday night for Brownlie’s live show. The radio station will return in December, and you can stay up-to-date via their Facebook page—Alta Radio.