Need a ski that’s lightweight, playful yet aggressive over edge? Welcome to the HOJI, now 15% lighter than years past thanks to our all-new PopCoreTM, which is a combination of lightweight Poplar and Paulownia. The HOJI’s full rocker ReflectTechTM shape provides the stability to give you all the confidence you need to plow through variable conditions at high speed. For women, check out the HOJI W with our ContourCoreTM.
We asked Hoji what he thinks makes 4FRNT unique? “What other established core brand has the ability to build prototype skis in-house and test new concept skis on a regular basis? Too hard...alright, well what other core brand is building prototype skis internally, skis built by skiers on the fundamental principle of improving the sport of skiing from a skiers perspective? Still too hard? Well how about: Do you know who designed, tested and built your skis?” 4FRNT is #SHAPINGSKIING