You've got opinions, right? The 2013 POWDER Awards are coming up, and you, the reader, have an important role in how the night turns out. As tradition dictates, readers are asked to vote for their favorite men and women athletes in the Reader Poll by voting online at www.PowderAwards.com, or by tweeting, or posting an Instagram photo and tagging it #PowderAwardsVote. So make your voice heard, and see who wins on the night of January 17, 2013. Will Tom Wallisch and Ingrid Backstrom keep their places at the top of your list, or will someone new knock them off the podium?
This year we're offering new online voting options. Twitter users can tweet the name of the skier they'd like to vote for and tag #PowderAwardsVote. Similarly, Instagram users can post a picture of their favorite skier with the same hashtag to cast their vote. These votes will count in the same way as a No. 1 vote on PowderAwards.com. These social media techniques will open up the voting field, allowing skiers and brands the opportunity to campaign for votes, ultimately providing the chance to shuffle up the ruling elite considerably.
So make your voice heard. Powder to the People.