THE 11TH ANNIVERSARY POWDER VIDEO AWARDS & READER POLL PRESENTED BY VERIZON WIRELESS AND SAMSUNG IS TOMORROW

Long-time contributor to POWDER Magazine, Mitchell Scott to Host PVA’s and one of the fastest rising hosts in the business, Renee Herlocker, to Co-Host

San Clemente, Calif. (January 27, 2011) — The 11th annual POWDER Video Awards and Readers Poll is on tap for Friday night in Aspen. Be sure to tune in for the live webcast, at powderawards.com! The event draws the who’s-who of the ski industry to The Wheeler Opera in Aspen, Colorado, to pay tribute to the year’s best ski performances and cinematography.

The 2011 POWDER Video Awards and Reader Poll Presented by Samsung and Verizon Wireless will take place January 28th, 2011, at the historic Wheeler Opera House, in Aspen, Colorado. Attendance is by invitation only, but the folks who aren’t able to attend can tune into the website beginning at 8:00 p.m. (MST) with live red carpet arrivals immediately followed by the live show beginning at 9:00 p.m. (MST).

Hosting the ski industry’s most anticipated award show is Mitchell Scott, one of North America’s more prolific story purveyors. A long-time contributor to POWDER Magazine, editor and publisher of Kootenay Mountain Culture—one of the continent’s more cherished independent outdoor titles—and recently a director, producer and actor in a host of hilarious viral marketing videos (Google “Red Sucks” if you don’t believe us), Mitchell gets around. In a good way. “I’m, like, so mega super stoked about hosting the Powder Video Awards,” says the Nelson, BC resident and diehard skier. “I’m willing to bet my last loonie that Friday night, in the Wheeler Opera house, downtown Aspen, s*&t is going to get rad!”

Renee Herlocker

Co-host Renee Herlocker

Colorado-born Renee Herlocker will be on the red carpet tomorrow night, working her magic with Athletes, VIPs, and various celebrity guests. She is one of the fastest rising hosts in the business, having hosted everything from red carpet events to her own energetic webisodes showcasing “Renée’s World: Life My Way.” Her quick wit and sarcastic attitude entertains, but it’s her girl-next-door mentality that makes her able to connect with audiences. Renée grew up in Aurora, CO a suburb of Denver. She claims she was and still is a “tomboy in a tutu,” and says her upbringing will forever keep her feet firmly planted on the ground. Renée now resides in Manhattan Beach, CA.

Since 2000, the PVA’s have been recognized by the industry, athletes and skiing community as the premier ski awards. Continuing to be the must-attend party during Winter X Games in Aspen, those lucky enough to get in the door experience one of the most intimate events of the year.

Additionally, for the first time ever, Denver, Colorado, home to the SIA Snow Show, will host an exclusive satellite viewing party at The Oak Tavern. VIP Happy Hour is from 7:00-8:30 p.m.

Attendees will include the industry’s most recognized athletes, top ski industry executives, pro ski icons, national media, and guest celebrities. For those opting to enjoy the show from the comfort of their own home, a live webcast will be made available to be accessed by viewers from around the globe.

Get socially networked with the PVA’s on Facebook and Twitter.

Special thanks to the sponsors of the 2011 POWDER Video Awards and Reader Poll: Samsung and Verizon Wireless, Aspen/Snowmass, Red Bull, GoPro and The North Face.

About The Powder Video Awards and Reader Poll:
The POWDER Video Awards were born as the first show of its kind to acknowledge the artistry and athleticism in ski film and photography. A year later we added to this format and established the first-ever Reader Poll to recognize the seasonal feats of skiing heroes. This year the event enters its 11th year of recognizing those that continue to progress the sport and change the perception of skiing. For more information visit powderawards.com.

About POWDER:
POWDER, The Skier’s Magazine, is produced by and for those who embrace skiing like no other, and is developed through a collective love of two things: good skiing and good magazines. Since it’s inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers-the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media’s Action Sports Group (ASG) that reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit powdermag.com.

About Samsung Telecommunications
America Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungmobileusa.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Action Sports Group:
Reaching more than 10 million enthusiasts, Source Interlink Media’s Action Sports Group (ASG) is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, Powder, Canoe & Kayak and SUP Magazine, Source Interlink Media’s ASG delivers a cutting-edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. For more information, please visit actionsportsgroup.net.