You may not recognize the recipient of Breakthrough Performance, yet—but you certainly will soon. Past winners include Sean Pettit, Sage Cattabriga-Alosa, Ian McIntosh, and many more. At this year’s Powder Awards, Thayne Rich added his name the roster of talented skiers who stepped into the spotlight and went on to do great things.
A Salt Lake City local, Rich spends his summers building the skis he skis on at the 4FRNT factory. This season, he skied in three films: Pleasure by Level 1 Productions, Vice Versa by Good Company, and Here and Now by 4FRNT.
“I’m super honored to be here,” Rich said on stage at the 17th Annual Powder Awards. “I’m super hyped to be here and get an award. I’ve been coming [to the Powder Awards] for years now, and it’s nice to finally be up on the stage.”