The J Skis Allplay is a 98-millimeter waisted do-all trick stick. If there were a category called Funskiing, these would be at the top of the list.
Jason Levinthal is the Willy Wonka of the ski industry. The founder and owner of J Skis has a million ideas, works at an alarming rate, and is a bit crazy. One thing I know for sure is that he understands his customers and what they want. That’s what comes with over two decades of award-winning ski design. When he creates a ski for a particular skier it usually ends up in a two thumbs up scenario. He is so confident in his product that he offers a 100-percent satisfaction guarantee attached to all his skis. He builds his skis in Canada, just a short drive from his house in Burlington, so he can keep a watchful eye on the entire process.
All of J Skis, including the Allplay, are built with strong maple cores. He uses the thickest edges and most durable base materials in the game. The AllPlay has a rockered tip and tail that are milled thin to provide the ultimate butter stick. The softer tips and tails, married with a mounting point four centimeters back from center, mean the skier on board should view the entire mountain as a park. I promise this ski will hit every Jersey booter you can find and by the end of the day you will have a high score in the game of Tranny Finder.
The one downfall would be when things get big. Whether it’s the mountains, snow, or jumps, I would be a little concerned about stability. In the three years the J Skis Allplay has been in J’s lineup, it has had 15 different graphics. Levinthal is working at the speed of the internet and when he wants to create a new graphic, he simply does just that. There are no trips to Germany and Japan to see what their markets think of a color, name, or graphic. J skips the long and painful roads that most other major brands must go down. So a word to the wise, if you don’t like the graphics he has available at any given time, just wait a couple months and he will come out with another one. Some loyal J customers even buy multiple pairs and collect them like baseball cards. —Ryan Rubino