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Brand Extensions PowderAwards.com


Powder Awards
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The most coveted event of the season, the Awards are rooted in recognizing the best in athletic progression, cinematography, and photography from the world’s biggest names in the sport. Recognized by the endemic industry, athletes and consumers alike as the most important night in skiing, the red-carpet show returns to Salt Lake City, Utah, to celebrate its 15th Anniversary.

Athlete and Movie of the Year are just two of the biggest awards along with the season’s top male and female skiers, as determined by the public as part of a three month voting campaign in the Powder Poll. Who will be crowned this season? Stay tuned to the official microsite for all the details or tune-in to the live webcast to catch all the action on PowderAwards.com.


Powder To The People Tour
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A true grass-roots opportunity to connect with the active enthusiast, Powder to the People is a three-month-long mobile marketing outlet that gets your brand in the hands and conversations of the most influential and active consumers-those who are on the mountain the most. Targeting marquee events throughout the season, the road show travels coast to coast (two satellite teams) visiting resorts and ski shops, both large and small, providing a unique co-branding experience that includes on-site engagement as well as branded exposure throughout the dedicated online microsite. Powder to the People provides the perfect opportunity to connect with the core skiing community.