Jake and Dave Moe founded POWDER in 1972 as an alternative to the other, uptight skiing magazines. "To us, powder skiing means freedom, with an emphasis, not on how you do it, but just on doing it more," they said. That's what we're still trying to do. Powder to the People.
– Street Roots: Going undercover with two urban ski crews—
the modern-day antithesis to mainstream skiing.
– Photographer: The worldly, adventurous life of Adam Clark.