Utah releases final 2010/11 skier day numbers
From the Utah Ski & Snowboard Association — SALT LAKE CITY, UTAH — The Utah Ski & Snowboard Association closed its 202-day 2010-11 winter season July 4 at Snowbird Ski and Summer Resort. Utah’s 14 ski and snowboard resorts recorded 4,223,064 skier day visits during the season, previously estimated at 4.2 million. This marks a 4.23 percent increase over the last year’s 4,048,153 and is less than a percentage point (0.6 percent) below Utah’s all time record set in 2007-08. The National Ski Areas Association defines “skier days” as one person visiting a ski area for all or any part of a day or night for the purpose of skiing/snowboarding.
In addition to skier day growth, Utah received record snowfall with Snowbird receiving 783 inches of The Greatest Snow on Earth® exceeding the old mark of 688 inches set in 1983-84. Snow totals were not the only thing climbing in Utah this season, as spending generated by skiers/riders was an estimated $1.173 billion according to a research study conducted by RRC Assoc. for the state industry marketing group. This number surpasses the previous estimate from Utah’s 2007-08 record season of $1.06 billion.
“It is safe to say that Utah ended the 2010-11 ski season with a bang,” noted Ski Utah President Nathan Rafferty. “These results solidly reinforce the strength of the Utah ski product and the opportunities existing for future growth. As we finally close the 2010-11 season, we are busily preparing for next year, which is only a little more than four months away.”
Total Utah statewide skier days for the past six years are as follows:
Season • Skier Days • Rank
2010-11 • 4,223,064 • 2
2009-10 • 4,048,153 • 5
2008-09 • 3,972,984 • 6
2007-08 • 4,249,190 • 1
2006-07 • 4,082,094 • 3
2005-06 • 4,062,188 • 4
For a complete history of Utah’s skier day visits http://www.skiutah.com/media/story_starters/utah-skier-days-table.
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