PRESS RELEASE
For Immediate Release
Announcing The Third Annual IF3 International Freeski Film Festival Line-Up


Presented by The North Face, Reebok and Salomon, Festival to Gather Skiing’s Top International
Filmmakers and Athletes in Montreal.

(Montreal, Quebec) – August 1st, 2009. The IF3 International Freeski Film Festival, presented by The North Face, Reebok and Salomon, is pleased to present the third edition of the IF3, September 17-20, 2009 in Montreal, Quebec. Freeskiing is one of the fastest growing and most skillful snow disciplines today, and has quickly developed an impressive community of dedicated filmmakers working to chronicle the sport’s evolution and talent through film. The IF3 will feature the world premieres of the top twelve professional films along with five amateur movies, and will draw athletes and adrenaline addicts from all over the world. The film showcase and its surrounding events will take place all weekend at Cinema Imperial, Centre Sandra & Leo Kolber Salle Lucie & André Chagnon, in Montreal. Scheduling, festival information and tickets can be found at www.IF3.ca.

IF3 2009 MOVIE SCHEDULE:

THURSDAY SEPT 17TH & SUNDAY SEPT 20TH

THE NORTH FACE OUTDOOR SCREENINGS @ 7:30PM
In association with Red Bull, SBC Skier and Mirror
FREE / Old Montreal, Notre-Dame street corner of St Jean

We invite you to enjoy the finest of the latest and greatest ski movie! Held in the fabulous Old Montreal, The North Face Screening cost nothing and are IF3’s way of saying thank you for all your continued support.

SEPTEMBER 17TH
World premiere of “Transitions”, a film on Simon Dumont by Riley Poor. A Red Carpet event featuring one of the most acclaimed skiers on the planet.
SEPTEMBER 20H
Presentation of the 2009 IF3 movie of the year. You missed it during our presentation at Cinema Imperial? You want to enjoy it again? There isn’t any better way to do so as we present the movie hailed by our judges as the best of 2009.

FRIDAY SEPTEMBER 18TH

SCREENING 01 / AM @ 3:30PM
2 selected AM Movies

SCREENING 02 / PRO @ 5:30PM
Mad In France / SVP (France)
Pretty Good / Rage Films (USA)
Wild Stalions / Meathead Films (USA)

SCREENING 03 / PRO @ 8:30PM
Can’t Stop / RTP (France)
Refresh / Level 1 (USA)

SATURDAY SEPTEMBER 19TH

SCREENING 04 / AM @ 12:00PM
3 selected AM Movies

SCREENING 05 / PRO @ 2:30PM
!What Else? / Invert Prod (France)
Signatures / Sweetgrass Prod (USA)
So Far so Hood / 4Bi9 Media (USA)

SCREENING 06 / PRO @ 5:30PM
Contrast / Nimbus Ind. (USA)
Eyes Wide Open / Field Productions (NOR)

SCREENING 07 / PRO @ 7:45PM
Every Day is a Saturday / Poor Boyz (USA)
In Deep / Match Stick (USA)
IF3 2009 PARTIES SCHEDULE:

THURSDAY SEPTEMBER 17TH

THE NSX PARTY @ 10:00PM
Presented by CoreUPT
Club Lamouche, 1284 St-Denis

That’s right…Newschoolers.com is 10 year old! Celebrate the 10-year anniversary of the most popular freeskiing website in the world at the NSX Party. There’ll be no finer and wilder way to kick off the third annual IF3 than with the newschoolers crew, and all the staff will be on hand along with a host of nostalgia, surprises and special guests to celerate 10 good years of good time on Newschoolers.com. Be there!

FRIDAY SEPTEMBER 18TH

REEBOK CLASSICS PARTY @ 9:30PM
Presented by Nightlife Magazine
Imposs / Rahzel feat DJ JS-1 / DJ Premier
Telus Theatre, 1280 St-Denis

Reebok presents the Reebok Classics Party featuring artists that witnessed the debut of the Classics to those that represent its continuity. The Reebok Classics Party promises to be an immaculate mix of experiences that only Reebok and IF3 can bring together. The exciting list of artists performing at the party include Imposs, formerly from Muzion,  Rahzel featuring DJ JS-1, Beatbox godfather and formerly from The Roots and none other than  DJ Premier, member of Gang Starr and one of the greatest producers in hip-hop history.

SATURDAY SEPTEMBER 20TH

NEWSCHOOLERS AWARDS @ 10:00PM
Presented by Skullcandy
Mikey Dangerous / Payz Play (DJ Set)
Telus Theatre, 1280 St-Denis

“The Newschoolers Awards… We put the NS in infamous.”
The third annual highly acclaimed “Newschoolers Awards” will honor the best of the best of this year’s crop of freeski films. After the awards, Juno Award Reggae artist of year, Mikey Dangerous, will kick off the party followed by Montreal’s DJ set of local heroes Payz Play.

The IF3 official professional film schedule includes:  picture-14
(More information about movies will follow or visit www.if3.ca)
IN DEEP: The Skiing Experience
MSP Films (USA)
So Far So Hood
4BI9 Media (USA)
Eyes Wide Open
Field Productions (Norway)
Contrast
Nimbus Independent (USA)
Can’t Stop
Ride The Planets (France)
Signatures
Sweetgrass Productions (USA)
Refresh
Level 1 Productions (USA)
Wild Stallions
Meathead Films (USA)
Every Day Is A Saturday
Poor Boyz Productions (USA)
Mad In France
Ski Vision Production (France)
Pretty Good

Rage Films (USA)

!What Else?

Invert Production (France)
Newschoolers Awards with Reggae artist Mikey Dangerous and DJ set of Payz Play.
The IF3 organizers recognize that an international film festival is only as good as the awards it bestows upon its most deserving
films. That’s why they have aligned with Doug Bishop & the crew at Newschoolers.com to present the Newschoolers awards for
outstanding professional and amateur film entrants.
Award categories include:
PRO AWARDS
• Best Film
• Best Cinematography
• Best Soundtrack
• Best Editing
• Best Male
• Best Female
• People’s Choice

AM AWARDS
• Best Film
• Best Cinematography
• Best Soundtrack
• Best Editing
• Best Rider Performance
OPEN AWARDS (PRO & AM)
• Jury’s “Coup De Coeur”
• Most Innovative Visual Effect
• VholdR Countour HD Best Single Shot
• Best Trick
The winner of the coveted “VholdR Countour HD Best Single Shot” prize will win two Countour HD Helmet Camera to support their next
production.
Pro and amateurs awards will be decided on by a pre-selected panel of industry-expert judges including JF Cusson /Canada (pro skier
and freeskiing pioneer), Eric Iberg /USA (filmmaker), and Guillaume Lahure / France (founder of skipass.com).
ABOUT IF3:
The IF3, presented by The North Face, Reebok and Salomon, gives skiers of all ages a festive environment that allows pro skiers,
filmmakers, photographers and fans alike the opportunity to rub shoulders with each other while indulging in the biggest, best
and wildest way to kick off the ski season.
The third edition of the IF3 is made possible through the generous sponsorship of The North Face, Reebok, Salomon, Jay Peak
Resort, Coors Light, SkiFrance, Red Bull, Kombi, Orage, Line, VholdR Countour HD, Ski the East, Skullcandy, Newschoolers.com, Mo-
ment skis, Voleurz, Screamer hats, Peak Performance, Dakine, Skyy Vodka, Appleton Rhum, Jagermeister, Hilton Montreal, Dose.ca,
SBC Skier, 33mag.com, Nightlife magazine, Biglines.com, Skipass.com, Zapiks.com and Crux magazine.
For films schedule details, tickets and more information visit www.IF3.ca.