From Swatch Skiers Cup — In the first ever big-mountain freeride team matchplay event, Europe will challenge the Americas in Valle Nevado, Chile from September 5-12, 2011. This new competition will see the world’s top male freeskiers going head-to-head in both big mountain freeride and back-country slopestyle formats. The teams will be captained by two icons of the freeride world: Team Europe will be led by Kaj Zackrisson, and Team Americas by Mark Abma.

Week-by-week, they will be unveiling their individually selected team riders on Facebook and on the event website, www.skierscup.com, with top names from both the competitive and film side of the sport to be announced.

Kaj says: “We’ve been working on this idea for a number of years, so it’s super cool that Swatch has now made it happen. We’re going have a lot of fun and hopefully, after the competition, 12 months of bragging rights!”

Captain Americas, Mark says: “Who wouldn’t be up for this? Pow, Chile in September and the coolest riders around, let me know if it gets any better?”

A long-term partner of the Freeride World Tour, Swatch has played an active role in the development of the sport and this most recent innovation. Commenting on the new event, Swatch President Arlette-Elsa Emch said, “I am extremely impressed to see the total professionalism of these young men. They’re so full of joy and happiness, you can’t help but share their emotion.”