FOR IMMEDIATE RELEASE
SNOWBIRD LAUNCHES LOCAL HERO POV VIDEO CONTEST
SNOWBIRD, UT – Snowbird Ski and Summer Resort is attracting Point of View (POV) video footage from around the world as contestants enter the resort’s Local Hero POV video contest on its Facebook page for a chance to win a ski or snowboard trip to Utah.
“This contest is a great way for people who love to ski and ride to share their passion for the mountains with thousands of like-minded enthusiasts,” said Dave Fields, Snowbird Vice President of Resort Operations. “The lucky two who win will have a trip of a lifetime to show for their creativity and passion.”
Snowbird Ski and Summer Resort, The North Face, Powder magazine, Snowboarder magazine and Wasatch Powderbird Guides have teamed up to sponsor this ultimate POV video challenge. There will be two categories: Ski and Snowboard. The Grand Prize winner in each category will receive a trip for two to Snowbird, Utah for five days of Tram and chairlift skiing, four nights of lodging at The Cliff Lodge, access to an early Tram ride one morning, a day of helicopter skiing for one with Wasatch Powderbird Guides, a $500 gift card for one from The North Face, and two free subscriptions to Powder magazine and Snowboarder magazine.
Videos do not have to be filmed at Snowbird, they may be filmed anywhere on the planet, at any time in history. Videos must be POV format and shorter than three minutes, with a theme of skiing or snowboarding.
Videos must be submitted to Snowbird’s Local Hero Facebook page on or before December 31, 2011 at 5 p.m. EST. The page can be accessed by going to www.facebook.com/snowbirdUT <http://www.facebook.com/snowbirdUT> , then clicking the “Local Hero” tab on the left side of the screen.
The four videos in each category, Ski and Snowboard, with the most “Likes” on Facebook will advance to a final round of judging for the Grand Prize. The Grand Prize winner in the ski category will be chosen by the Powder magazine editorial staff and the Grand Prize winner in the snowboard category will be chosen by the Snowboarder magazine editorial staff.
The Local Hero Facebook application was built by Rally Interactive, a local Utah company.
“By lending some of the technical know-how we’ve gained building Facebook apps for national brands like Intel and SlimJim, Rally Interactive is stoked for the opportunity to help Snowbird launch the Local Hero video contest on their Facebook page,” said Thomas Cooke, Partner at Rally Interactive.