For Immediate Release

SkiUtah.com Redesigned
New Website Offers Upgraded Tools for Consumers

SALT LAKE CITY, UTAH- On the advent of the 2009-10 ski and snowboard season, Ski Utah has launched a redesigned SkiUtah.com to better serve its membership and consumers. The new site features a number of aesthetic and functional improvements aimed at better serving Utah visitors and locals as they plan their ski and snowboard experiences. An upgraded Hot Deals section, “Book Now” and video buttons, a new featured listing section, improved snow reporting and social networking pages are only a few of the many renovations to the site.

“Modern travelers rely on the internet when researching a vacation,” said Ski Utah President Nathan Rafferty. “The new SkiUtah.com is an entertaining and efficient tool for both locals and visitors. The site contains all the necessary information on Utah ski and snowboard resorts and other industry services.”

SkiUtah.com enables users to create an experience tailored to their interests and budget. The new “My Vacation” function acts like an online shopping cart enabling users to store Hot Deals, lodging, resort information and other items of interest for later reference as they continue to plan their Utah winter vacation. Additionally, Ski Utah has created a dedicated website optimized for mobile web browsers which allows users to check the snow report, find Hot Deals and locate member businesses using a hand-held device (http://m.skiutah.com). Other popular features of the site include images, maps, videos and an online press room.

For more information on Ski Utah or to view the new website visit www.skiutah.com.

For media information, contact Ski Utah Director of Communications Jessica Kunzer at 801.433.2016 or by email at jessica@skiutah.com.
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Ski Utah is the marketing firm owned and operated by the 13 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.
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